Head of Performance Marketing

next level - marketing, creative, PR & digital recruitment • West Midlands, ENG, United Kingdom • 5h ago

Job Description

About the Company

We are delighted to be working exclusively with a fast growing consumer brand, to recruit a skilled Head of Performance Marketing into their team.

Description

As Head of Performance Marketing you'll be pivotal in shaping a marketing strategy that both drives short term performance and supports long term brand development and reputation.

A strategic thinker who is driven by data, you'll drive innovation and ensure all marketing activities are aligned with business goals. You'll be able to lead both strategically and operationally, whilst overseeing the execution of integrated campaigns that achieve the company sales targets, whilst also developing long term positioning in the market.

Key responsibilities:

Developing and refining performance marketing strategies across all channels
Driving customer acquisition and increasing retention
Budget management and optimisation with oversight of the full marketing budget
Driving a data first approach to budget planning and marketing investments
Leading the go-to-market execution of campaigns
Develop reporting mechanisms to monitor the effectiveness of marketing activities

Experience

To be considered for this position, you'll need to have a proven track record in a senior marketing leadership role, ideally within a retail or consumers goods market.

You'll be experienced in:

digital marketing expertise across PPC, social, CRM, email, affiliates, retargeting
ideally experience additionally in traditional media channels
management of multi channel marketing strategies
excellent commercial acumen
data driven with a high level of proficiency in Excel and GA4
confident and experienced in working cross functionally
exceptional leadership and team development skills

Remuneration