Marketing Assistant

Iveco Group • Basildon, ENG, United Kingdom • 8h ago

Job Description

Marketing Graduate Internship

The IVECO Aftersales Marketing Department is looking for an individual to join them in their department as a Marketing Assistant. The Marketing Assistant will report directly to the Marketing Manager and will work closely with the Parts Sales & Marketing team, Business Intelligence and Key Account personnel within the business, as well as liaise with third party suppliers and dealers.

Focus on activities will encompass a broad range of operational marketing activities, including campaign creation and deployment, digital campaigns, loyalty schemes, product communication and marketing initiative support, with a view to provide a full understanding of the aftersales offering of our business.

Key Responsibilities

Support with planning, implementing, and monitoring of quarterly marketing campaigns and initiatives
Creation and adaption of marketing assets, both printed and digital
Management of the IVECO communication portal and other marketing platforms, communicating marketing and product updates
Support the development of digital marketing strategy.
Liaising with Dealer marketing staff to follow up on their marketing initiatives
Point of contact for suppliers and marketing agencies, supporting the business on a day-to-day basis
Work with the Central Product Marketing team, to adapt and improve the Product Strategy at local level
Creation of company letters & other key communications
Support the promotion of the GROW sales incentive scheme
Undertaking daily administrative tasks to ensure the functionality and coordination of the department’s activities
Ultimately support the IVECO Parts Sales & Marketing team in all efforts aimed at enhancing dealers and customers confidence in our products and gaining market share in our segment

Job requirements and qualifications: