About FairPlay Sports Media
We’re a sports media network, focused on building and nurturing a portfolio of highly engaged and connected communities of sports fans and bettors to create value for our partners.
By empowering our customer communities to compete in the sports betting game, the performance and results our betting, advertiser and media partners need will follow.
iGaming is one of the fastest growing and technologically innovative sectors and we're on top of our game, powered by market-leading tech and driven by brilliant people.
FairPlay Sports Media currently comprises of 6 brands (Oddschecker, WhoScored, SuperScommesse, Q4, Confido) and a digital media agency (VIME), with Oddschecker being the leading name in sports betting and odds comparison globally. Our global media partners include Forbes, The Mirror, Sky Sports and many more.
We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced and always making sure to have fun along the way. So why not join us at FPSM and be part of something bigger…
What you’ll do
- You will become an important part of our UK business as we look to increase revenue streams via marketing efforts
- You will use your meticulous eye for detail to identify areas of opportunity for traffic conversion across our UK websites
- You’ll work closely with the wider UK marketing team to instruct on best practices to improve all areas of the website with conversion in mind
- You’ll use in-depth data analysis to ensure that all areas of the websites are optimized and there’s astute reasoning for all decision making
Key responsibilities
- You’ll be a key lead in merchandising websites used by millions of sports enthusiasts each month
- Become a focal point in the UK marketing team for driving strategy on all-things sportsbook conversion
- Guide Marketing Operations teams in terms of merchandising certain pages, looking to maximise the revenue opportunity from each advertorial placement
- Use data to guide Marketing Operations teams when it comes to branding and site navigation, and assist with cross-sell opportunities
- Work closely with product teams to creatively feed in changes to improve conversion and maximise revenue
- Analyse performance of offer widgets and make data-led decision making
- Report to Senior stakeholders on the performance of UK sportsbooks and casino
- Use data-led decision making to present opportunities to the commercial team for future partnerships
- Present opportunities to partners to further improve their positioning on oddschecker and maximise their player value
- Work alongside the analytics team to understand the value of certain placements, and how they contribute to player value
- Support content teams strategies, and guide on further enhancements to improve conversion
Your Skillset
- Minimum of 2 years of experience in a similar role
- Impeccable eye for detail
- Significant knowledge of the UK sports betting industry
- Excellent communication skills
- Ability to work with a wide range of teams
- Good organisation and planning skills
- Creative thinker who can spot opportunities in the market
- Experience working with Google Analytics
What you’ll get back from us
Alongside being challenged daily and a real interest in your development, you will also receive:
- Subsidized Sky HD package, broadband and discounted sky talk
- Free Puregym membership
- Free healthcare with Bupa, life assurance and income protection
- Pension scheme with up to 9% contribution from the company
- £1,000 training fund each financial year, to spend on your professional development
- Unlimited holiday plan
