Social Media Manager – Cycling and Sports Accessories
£30-35K plus benefits package
South Coast/Dorset/Hybrid Working
TP885678
A PASSION FOR CYCLING AND/OR SOME EXPERIENCE IN THE CYCLING OR MOTOR SPORTS INDUSTRY WOULD BE A SIGNIFICANT BONUS IN THIS BUSY AND EXCITING ROLE.
REMOTE WORKING – 3 DAYS/WEEK IN THE OFFICE
Exceptional social media and digital marketing skills is essential for this new and exciting role with this leading specialist accessories brand, loved by riders and racers from pro to leisure, who need to keep their equipment in top condition and ready to go. With a huge range of lubricants, sprays, apparel, cleaning & maintenance products and equipment, available via specialist retailers and direct-to-consumer - products made by riders, for riders – our client is now expanding rapidly into international markets, building a presence in new territories and sectors.
Reporting into the Senior Marketing Comms Manager, you’ll be pivotal in amplifying the brand’s voice across global social media channels, developing and executing compelling, world-class campaigns across the bicycling and powersports arenas, driving engagement, and enhancing brand visibility within the cycling and powersports communities. You’ll also research and analyse social media trends, as well as reporting on key measures such as revenue and web visitor data to improve social media and brand presence and campaign efficacy.
This role interfaces heavily with the broader marketing team, content, creative, and leadership teams, so an ability to have positive impacts and build strong and credible relationships is key. As a spokesperson of the brand, this role needs the ability to deliver on brand messaging and content, consistent with the brand DNA and tone of voice.
Key Responsibilities
- Managing all social media channels with creativity and strategy.
- Developing and implementing channel-specific content strategies aligned with brand Tone of Voice.
- Creating and scheduling engaging social media posts.
- Monitoring social trends, technological updates, and competitor activities to optimize strategies.
- Collaborating with internal teams to integrate social media into overall marketing plans.
- Providing insightful monthly KPI reports to stakeholders.
- Liaising with external agencies, brand partners and retailers on social activation initiatives.
- Attending global events as needed for content capture and brand representation.
What we’re looking for
- A passionate social media expert with a strong affinity for cycling or powersports.
- Experience in developing and executing effective social media campaigns.
- Deep understanding of global bicycle and powersports industries.
- Proven ability to thrive in a fast-paced, high-pressure environment.
- Exceptional organizational skills and a structured approach to work.
- Strong communication skills with the ability to embody and deliver brand Tone of Voice.
- Proficiency in social media planning and analytics tools.
- A proactive team player who can also work independently.
Must-Haves
- Positive attitude and a proactive approach to problem-solving.
- Ability to work over some weekends at events
- Constantly embodying the brand's social media presence.
- Excellent IT skills and familiarity with social media evaluation tools.
Desirable
- Degree in Marketing/Communications or CIM Diploma.
- Project management excellence and experience in FMCG.
- Budget management experience.
- Full motorcycle licence.
If you're ready to bring your passion for social media and cycling to this fast-growing business, apply now quoting Job Reference TP885678. This is your chance to make a real impact in a growing, innovative company where career development opportunities are limitless.
