PPC Manager (Paid Search Manager)
Colchester area
Salary £40,000 per annum
James George Recruitment has partnered with a highly prestigious group of companies in their search for an experienced PPC Manager (Paid Search Manager)
The role will focus on both ecommerce sales and lead generation using the power of search engine marketing. Reporting to the Group Marketing Director, you will be a vital member of the marketing team, tasked with direct channel ownership, managing PPC campaigns and leading SEO efforts in-house for the group’s proprietary businesses.
The role is ideal for a candidate with a strong track record in Google Ads, delivering improved ROAS, profitability, and scalability for ecommerce campaigns, as well as increasing lead volumes and reducing CPA for lead generation.
Key Responsibilities:
- PPC Campaign Management:
- Manage PPC campaigns across Google Ads, Microsoft Ads, and Meta Ads.
- Focus on improving ROAS, scaling ecommerce campaigns, and optimising lead generation efforts to reduce CPA.
- Conduct keyword research, audience targeting, and continuous optimisation to drive results.
- Align PPC campaigns with business goals and ensure consistency across the group.
- SEO Strategy & Execution:
- Lead the SEO strategy for multiple business entities, implementing best practices for on-page, off-page, and technical SEO.
- Collaborate with content creators to ensure content is search-engine optimised.
- Stay updated on Google algorithm changes and adapt strategies accordingly to enhance organic visibility.
- Performance Reporting & Analysis:
- Monitor, analyse, and report on PPC and SEO campaign performance.
- Use tools like Google Analytics to provide data-driven insights and recommendations.
- Present regular reports to the Group Marketing Director, highlighting areas of success and opportunities for improvement.
- Collaboration & Teamwork:
- Work alongside the in-house marketing team to ensure PPC and SEO efforts are in sync with the overall marketing strategy.
- Share insights and digital marketing recommendations with stakeholders across the group.
Key Skills & Experience:
- Extensive experience in PPC campaign management, especially in Google Ads, with a proven track record of improving business results.
- Strong knowledge of SEO best practices, including technical, on-page, and off-page SEO.
- Demonstrable success in improving ROAS and scaling ecommerce campaigns, as well as reducing CPA for lead generation.
- Proficient with tools such as Google Analytics, Google Tag Manager, SEMrush, Google Merchant Centre, Shopify and other relevant platforms.
- Excellent analytical skills and a data-driven mindset.
- Strong communication skills and ability to collaborate within a team.
This is an excellent opportunity for a marketing professional to play a pivotal part in the overall success of the group. You will be joining a highly successful business that employ an incredibly motivated team of employees where career growth is actively encouraged.
Please call Adam Sommerville or Lorna Coburn at James George Recruitment if you would like to discuss this opportunity further.
