Demand Generation Manager

Intelligent People • London, ENG, United Kingdom • 18h ago

Job Description

Interim Demand Generation Manager (b2b) - 6 month contract (outside IR35) - £350-450/day - Hybrid (3-4 days in London)

Working for an established business services group that works with small and medium sized UK businesses, the Interim Demand Generation Manager / B2B Marketing Manager role involves executing GTM and building demand generation campaigns for a new B2B service.

Working with an experienced leader, you’ll review all launch work to date, and then build demand generation capability to acquire new customers and cross sell to existing customers. This is a very hands-on role.

This is an OUTSIDE IR35 contract hybrid role with 3-4 days per week in central London. Candidates must be available to start within 2 weeks.

Candidates for the Interim Interim Demand Generation Manager / B2B Marketing Manager role will:

Rapidly climatise to understand the proposition, strategy and work completed to date.
Execute GTM activity & product marketing, including content, messaging, customer targeting, sales enablement & collateral across industry sectors, etc.
Set up, configure, execute and optimise demand generation campaigns, working with sales and ops teams to drive acquisition.
Work with a small internal team and external agencies.
Work closely with and update executive leadership, business and technical stakeholders as required.

Candidates for the Interim Demand Generation Manager / B2B Marketing Manager role must have:

Strong marketing experience driving customer and revenue growth with customers across all industry sectors (ie not a single industry such as financial services).
Ideally experience launching and growing a new proposition.
Experience targeting small or mid-market B2B organisations with a relevant product (eg software, SAAS, technology, technology services, voice services, cloud services, CSAAS, SAAS, business services, business insurance, etc).
A very strong data focus.

This client cannot offer visa sponsorship.