Marketing Manager
Industry: Designer toys and collectible pieces
Location: Canary Wharf, London
Job type: Full time Permanent
Working Hours: 40 hours per week
About POP MART
Founded in 2010, POP MART is a market-leading entertainment company and a global champion of designer toy culture. Through global artist development, IP operations, and designer toy culture evangelism, we have built an integrated platform covering the entire designer toy value chain. Besides our original and iconic IPs such as Molly, Hirono, Skullpanda, and LABUBU, POP MART collaborates with top-tier toys and lifestyle brands including Disney, Universal Studios, and Sanrio to create collectible art toys featuring their iconic characters.
In the UK, POP MART operates seven stores in London and Midlands, and over six Robo Shops (vending machines for POP MART products). With our ambitious growth plan, we continue to expand our retail network by opening new stores in London and nationwide.
For more information, please visit www.popmart.com and our LinkedIn Career page.
What to Expect
POP MART is a boutique-sized company with a young and multicultural team where you can expect to:
- Gain valuable professional experience covering the entire retail life cycle
- Have the opportunity to work with people from different countries and cultures in a collaborative environment
- Receive structured customer service, retail operations, and product training
- Be proactively involved in the company’s growth
Benefits
POP MART offers our employees:
- Selected POP MART toys as appreciation gifts every month
- A structured bonus/commission scheme in line with the company’s and the individual’s performance
- Comprehensive training and development programs
- Regular team social events
- Paid rest breaks
The Role and Candidate
We are seeking an experienced and creative Marketing Manager to lead our marketing efforts in the UK. Reporting to the General Manager of POP MART UK, the Marketing Manager will play a crucial role in developing and implementing marketing strategies to drive brand awareness, customer engagement, and sales growth. This position will oversee all marketing activities, including ATL and BTL campaigns, digital marketing, events and collaborations.
Responsibilities
Events and Partnerships:
- Lead the strategic planning and execution of high-impact marketing events, including product launches, new store openings, and customer engagement campaigns
- Identify, develop, and manage strategic partnerships with influencers, media outlets, and relevant brands in the pop culture and collectibles space
- Create innovative experiential marketing initiatives to enhance brand visibility and customer engagement
- Oversee the measurement and reporting of event and partnership ROI
Campaign Management:
- Design and implement BTL campaigns, including direct marketing, sales promotions, and experiential marketing initiatives
- Conceptualise and oversee ATL campaigns, including print and billboard advertising
- Ensure integration between ATL and BTL efforts for maximum impact
Digital Marketing and Social Media:
- Develop and execute comprehensive digital marketing strategies, with a focus on social media campaigns across platforms like Instagram, TikTok, and Facebook
- Monitor and optimize digital marketing performance, including social media metrics, engagement rates, and ROI, adapting strategies to maximise brand reach and conversion
Strategy Development and Implementation:
- Develop and execute comprehensive marketing strategies aligned with POP MART's global vision and local market needs
- Analyse market trends, consumer insights, and competitive landscape to inform marketing decisions
Collaboration and Communication:
- Work closely with other departments, including retail operations, merchandising, and business development, to ensure synergy in cohesive marketing strategies
- Maintain effective communication with POP MART's headquarters, ensuring alignment with global strategies
Required Qualifications
- Bachelor's degree in Marketing, Business, or a related field; MBA preferred
- 7+ years of experience in marketing, with at least 3 years in a management role
- Solid UK marketing experience from a brand that make an impact
- Proven track record of developing and implementing successful marketing strategies and campaigns
- Strong understanding of digital marketing channels and current trends
- Experience in managing budgets and P&L responsibility
- Fluent in English with excellent verbal and written communication skills
- Strong analytical skills with the ability to derive insights from data
- Demonstrated interest in pop culture, collectibles, or designer toys
Desirable but Not Essential
- Experience with e-commerce platforms and SEO optimisation
- Candidate with agency background is an advantage
- Speaking and writing Chinese (Mandarin)
Your Application
If the opportunity sounds interesting to you, please apply with your updated CV via “Apply Now” or email to uk.hr@popmart.com.
