Senior Marketing Manager

Verge • Bradford, ENG, United Kingdom • 4d ago

Job Description

Job Title: Senior Marketing Manager

Location: Bradford / Hybrid

Job Type: Full time

About Verge Digital

Verge Digital is the marketing agency for purpose driven brands. As a dynamic and innovative digital marketing agency we are committed to delivering cutting-edge solutions that drive client success in the online realm. Specialising in crafting impactful digital marketing strategies, creative campaigns, and comprehensive go-to-market plans, Verge Digital is at the forefront of the evolving digital landscape.

Job Summary

The Marketing Manager will be responsible for planning, executing, and overseeing marketing campaigns across multiple channels, ensuring they meet client objectives and deliver measurable results. This role requires a blend of creativity, strategic thinking, and strong project management skills. The ideal candidate will have experience in managing end-to-end marketing campaigns, with a proven ability to drive success through both digital and traditional marketing channels.

Key Responsibilities:

Campaign Planning: Develop and manage comprehensive marketing campaign plans that align with client goals, including timelines, budgets, and KPIs.
Execution & Management: Oversee the day-to-day execution of campaigns across various channels, including digital, social media, email, print, and events. Ensure all deliverables are completed on time and within budget.
Client Collaboration: Serve as the primary point of contact for clients, maintaining strong relationships and ensuring that their needs and expectations are met throughout the campaign lifecycle.
Creative Briefing: Work closely with creative teams to develop campaign assets, including ad copy, graphics, videos, and other content. Ensure all creative aligns with campaign objectives and brand guidelines.
Performance Monitoring: Track and analyse campaign performance using analytics tools and provide regular reports to clients and internal teams.
Market Research: Conduct research to understand market trends, consumer behaviour, and competitive landscapes. Use insights to inform campaign strategies and enhance effectiveness.
Cross-Functional Collaboration: Work with internal teams, including strategy, design, content, and media buying, to ensure a cohesive and integrated approach to campaign execution.
Problem Solving: Address any issues or challenges that arise during the campaign process, working quickly to find solutions and keep campaigns on track.
Post-Campaign Analysis: Conduct thorough post-campaign evaluations, including performance reviews and lessons learned. Present findings to clients and recommend next steps.

Qualifications:

Experience: Minimum of 3-5 years of experience in marketing management, preferably within an agency setting. Proven track record of managing successful multi-channel campaigns.

Skills:

Strong project management skills with the ability to manage multiple campaigns simultaneously.
Excellent communication and interpersonal skills, with the ability to manage client relationships and collaborate with internal teams.
Creative problem-solving abilities and a strategic mindset.
High level of attention to detail and ability to meet deadlines under pressure.

Application Process: