Job Description

The ideal candidate will be responsible for creating and executing our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Benefits

Employee discounts
Financial planning services
Health & wellbeing programme
Life insurance
Profit sharing
Sick pay
Work from home

Responsibilities

Demand Generation & Marketing Fundamentals

Strategic Planning: Develop an annual marketing plan aligned with KFL strategy to support sales growth.
Execution & Coordination: Manage marketing activities and coordinate with stakeholders and agencies for timely delivery.
Prospect Engagement: Enhance tactics for targeting prospects and identify cross-selling opportunities.
Lead Nurturing: Create programs to influence long-term purchasing behaviour and develop sales collateral.
Reporting & Analysis: Provide monthly activity updates and conduct benchmarking to inform strategies.

Content & Digital Marketing

Integrated Campaigns: Collaborate with teams to deliver cohesive marketing efforts with consistent messaging.
Digital Strategy: Lead year-round digital marketing initiatives and ensure accurate website content.
Social Media: Align with sales on messaging and develop a social media strategy.

Brand Engagement

PR & Research: Work with PR agencies and conduct market research to identify product needs.
Event Support: Provide marketing support for key exhibitions and promote the KFL brand.

Key Outputs

Marketing Framework: Establish a trackable marketing plan aligned with business goals.
Creative Campaigns: Implement campaigns to drive sales and enhance brand perception.
Budget Management: Manage marketing spend with regular reporting.
Stakeholder Collaboration: Maintain regular alignment meetings with key stakeholders.

Skills and Experience

At least 5 years’ experience in a professional marketing capacity or a Marketing Graduate
Business or marketing-related degree or equivalent professional qualification
Experience in all aspects of developing and managing marketing strategies and plans
Digital marketing experience and knowledge
Proven experience in campaign planning, coordinating and execution
Relevant or similar product and industry knowledge an advantage
Excellent written and verbal communication skills
Formal presentation creation/delivering skills
Organisation and planning
Strategic thinking
Sales force CRM
Creativity – ability to develop ‘out of the box’ thinking to drive brand or sales

Kingfisher Lighting jobs

Marketing Manager

Project Coordinator