Job Description

We are working with a stunning branded content agency based in the heart of London who are looking to recruit additional outstanding talent. This is a hybrid role and their London office is based in Fitzrovia,

They build exciting, relevant and creative content that connects membership organisations and brands to the audiences that matter most.

About the role

We are looking for an experienced Events Marketing Manager. This person will plan, develop, and execute multichannel marketing campaigns to drive engagement and attendance at both client and new business events. This role requires an individual with a strong background in conference marketing, excellent organisational skills, and the ability to work professionally with internal team members and clients.

Responsibilities

Working with internal teams and freelancers to design and deliver marketing campaigns and report on progress
Ensuring that work is produced on time and to the highest standards
Being proactive, coming up with new ideas and creative solutions
Delivering work in line with company processes, policies and procedures
To look for opportunities that help clients achieve marketing and communication aims and to grow, develop and deepen client relationships.

Key responsibilities

Develop and implement marketing strategies for conferences and awards
Plan and execute marketing campaigns, including email marketing, organic and paid social, and media partnerships
Create and manage the marketing calendar, ensuring the timely execution of campaigns
Lead on ideas for marketing campaigns
Coordinate internal teams to produce promotional materials and collateral from ideation to design and delivery
Write tailored copy for each channel
Develop and manage marketing budgets
Work with events lead on pricing/discounts to support marketing activity
Track and analyse the effectiveness of marketing campaigns using various metrics and KPIs
Provide post-event reports, summarising performance and recommending improvement for future events
Identify target audiences and target accordingly
Lead on strategy for media partners – identify relevant partners and agree on collaboration

Key attributes:

Solid experience in B2B conference and awards marketing
Experience in most aspects of digital marketing
Adept at interpreting data
Excellent stakeholder management
The ability to manage a budget
Excellent communications skills (written and verbal)
Self-motivated with good attention to detail
Highly organised and enthusiastic

Benefits include

Medicash healthcare cash-back scheme
25 days holiday (plus bank holidays and Christmas week)
1 hour early finish on Friday
Ongoing training and development
1 hour lie in/early finish on your birthday
Cycle to work scheme
Travel card loan
Pension scheme

For a complete spec, please register your interest. We regret only successful applicants will be contacted

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Event Marketing Manager