Job Description

Overview

We are seeking to recruit an experienced and innovative Head of Marketing to oversee the Marketing function across all four brands within the group; Barmy Army, Barmy Army Travel, The R66T Academy and Emprise Teamwear.

Reporting to the Commercial & Marketing Director, the Head of Marketing will be responsible for strategically developing and executing marketing strategies that drive brand awareness, customer engagement, lead generation and ultimately revenue growth. The ideal candidate will have a strong background in digital marketing, brand management, and customer acquisition, specifically within the travel or sports industries.

The Head of Marketing will have experience in managing teams, developing marketing strategies across a diverse range of online and offline channels, and be enthused by the challenge of working in a fast-paced environment with tight deadlines in a critical growth period for the business.

Responsibilities include:

Develop and implement comprehensive marketing strategies that align with the company's vision and business objectives
Lead the marketing team in planning, executing, and crucially analysing marketing campaigns across all channels to develop an insight-led approach to marketing optimisation
Strengthen the brand identities and ensure consistent messaging across all platforms
Oversee digital marketing initiatives, including SEO, PPC, email marketing, and social media to enhance online presence and optimise the potential of the brand following
Utilise analytics tools to measure and report on marketing performance and make data-driven decisions
Develop customer personas and implement targeted marketing campaigns to attract and retain customers
Manage customer feedback and insights to continuously improve the customer experience
Mentor and manage the marketing team, fostering a collaborative and high-performance culture
Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive marketing efforts
Manage relationships with external agencies to ensure maximum return on investment Emprise Group Ltd
Oversee the marketing budget, ensuring optimal allocation of resources to achieve desired outcomes
Analyse ROI of marketing campaigns and adjust strategies accordingly

Personal specification:

Bachelor's degree in Marketing, Business, Communications, or a related field
5+ years of experience in marketing, with a focus on digital marketing, brand management, or customer acquisition
Previous experience in the travel industry or sports marketing is highly desirable
Strong understanding of analytics tools and marketing automation platforms
Exceptional interpersonal and communication skills
Proven track record of managing teams and driving successful marketing campaigns
Creative thinker with strong problem-solving abilities
Strong analytical, communication and presentation skills
Ethical, honest and transparent in their work
Deadline-driven, attention to detail, professional

What we offer:

Competitive salary and performance-based bonuses
Opportunities for professional growth and development
A dynamic and enthusiastic work environment with a passionate team
The opportunity to be involved in and attend sporting events outside of the usual workplace
Flexible working, with WFH opportunities
Company-wide unlimited annual leave policy

Application Process

Interested candidates should submit their CV and a cover letter outlining their relevant experience and why they would be a great fit to jobs@emprisegroupltd.com. For those who are invited to an interview, you will be asked to provide a visionary presentation on the development of our brands.

Interview date - Friday 4th October

Emprise Group Ltd. jobs

Head of Marketing