Job Description

Paid Search Manager

Hybrid - Min 2 days a week in the London office.

£50,000 to £60,000

Full time and permanent. Salary – dependant on level of skills plus flexible working arrangements, excellent benefits package, private medical and excellent holiday allowance from day 1.

Our client is an exciting global fintech, they are a diverse business and have offices in Europe, Middle East, Asia & Africa.

The role:

This is an excellent opportunity for a highly technical and importantly a hand on Paid Search Manager with expertise in managing direct response paid search campaigns through the mid-funnel and low-funnel performance marketing. We need someone analytical, data led with a technical mindset.

What you will do:

Develop strategies and manage all aspects of paid search campaigns, including setup, optimization, monitoring, reporting and performance analytics.
Interrogate data to optimize campaigns
Utilise AI and machine learning to automate bidding, personalize ad copy, and improve targeting.
Campaigns tracking & tagging, floodlights, tags, conversion tracking, value-based bidding (VBB), performance marketing automation
Create campaigns in Google and Bing ad platforms
Optimize landing pages, ad copy, to better conversions and improve performance,
Work with floodlight
Manage strategy, challenge and build relationship with external agencies.

Essential skills and experience needed:

4 – 5 years experienced focused in paid search, campaign management and optimization.
Skilled in managing and planning campaigns across Google Ads, Microsoft Ads, SA360.
good knowledge of paid search campaigns conversion tracking and set up (via google tag manager, google analytics, campaign manager 360 or similar)
Highly technical in paid search platforms such as Google Ads, Microsoft Ads, Apple Search Ads etc.
Skilled in Google Analytics and analytics tools to analyse and track performance.
tech/digital savvy, detail oriented and able to deliver on deadline

Good to Have, but not essential:

Knowledge of DV360, Campaign Manager, Affiliate Referral marketing would be great but isn’t essential. Similarly - experience in APP performance marketing (e.g., Apple Search Ads, Google App campaigns, Snapchat, TikTok, and X).

fishtank jobs

Paid Search Manager