Senior Brand Manager – Birra Moretti

Function: Marketing

Location: London with hybrid working

Salary: £63,750 - £72,000 depending on experience, plus 15% flexible benefits allowance (can be taken as cash) and benefits listed below.

Contract: Permanent

Latest Closing Date: Friday 6th September. Interviews will be held week commencing 9th and 16th of September 2024.

Please note we may close applications early so do not delay applying!

PLAY A KEY ROLE IN THE JOURNEY OF BIRRA MORETTI!

We’ve got ambitious goals and it’s the expertise and enthusiasm of colleagues like you that fuels our growth. Right now, we’re looking for an outstanding Senior Brand Manager on Birra Moretti to join our Beer team.

About the role:

This role reports into the Marketing Manager who is looking for a passionate, creative, curious and consumer centric Senior Brand Manager to lead and manage must win battles 1-4. The successful candidate will be responsible for:

Developing local brand strategy
Development of the annual brand plan and delivery of resulting initiatives, through teams, to meet annual commercial and brand targets.
Working with the global team to fine tune our brand positioning & identify & confirm our brand visual identity through research, advertising and other marketing plans.
Ensuring our positioning is brought to life with a meticulously consistent brand visual identity.
Leading the development of the brand communications and owning the communications strategy.
Lead our £multi million media planning working with our media agency & in house data driven media team.
Providing, and delivering, inspiring and engaging content for all sales briefings and customer presentations, in line with defined end to end processes, to ensure the brand agenda is delivered through the business.
Managing relationships with agencies to get superior on-time work, following defined methodologies and frameworks.
Monitoring, evaluating and reporting monthly brand volume/value share development and fiscal spending plan evaluation and driving resulting actions through the business.
Line management of an Assistant Brand Manager.

Who we're looking for:

Applicants must be able to demonstrate:

Minimum 4 years brand marketing experience.
Track record of consumer centric communications development & media buying & planning.
Courage and conviction to influence at a senior level within an organisation.
Good judgement and well developed decision-making skills with an understanding of when to shift from analysis to action, and an ability to recognise critical problems and opportunities and to focus on these in favour of others.
Passion for people development.

This highly visible role will be critical in achieving Birra Moretti’s biggest year yet! With your strong communication skills and ability to interact with and influence a broad range of stakeholders, you will be empowered to help develop and drive highly ambitious marketing programmes. As a line manager, you will be passionate about dedicating time to the development of this individual via frequent 121s, quarterly development sessions & both giving and seeking regular feedback.

You will make the tough decisions to ensure you are not compromising brand equity whilst delivering strong top line growth. You will be consumer obsessed, validating decisions & hypotheses and be able to identify barriers & course correct as you go. You will work with a smile on your face as we continue to foster an ambitious and development focused; but fun, working environment.

Our ways of working

Our office sites operate a hybrid model. You’ll spend Tuesdays, Thursdays, and a day of your choice in the office and can work from home on two days, although you’re more than welcome to come and work from the office on those days too.

Our benefits and rewards

Annual bonus
15% of salary Flexible Benefits Allowance (can be taken as cash, benefits or a mix of both)
Company-funded Private Medical Healthcare
Double-matched pension (up to 10%)
35 days holiday (holiday trading available)
Retail discounts
A monthly case of our delicious ciders and beers (low and no alcohol options available)
Unique learning and development opportunities

…And much more! Check out our Why Join Us page if you’d like more information.

You’ll also get the opportunity to join our colleague networks, in which people from across the business connect to help champion diversity, equity and inclusion, ensuring we’re continuing to give people a voice.

The application

If you like what you’ve read and are ready to brew a better career with us, let’s get going! We may close vacancies early where we receive lots of applications, so don’t delay! Please note that VISA sponsorship is not offered for this role.

If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us at recruitment@heineken.co.uk.

You might feel that you don’t meet every single requirement for this role, and that’s okay – we all need the opportunity to develop and untap our full potential. If this advert’s piqued your interest, we’d encourage you to submit an application rather than ruling yourself out. You never know – you may be exactly what we’re looking for!

Who we are

We’re the world’s most international brewer and the name behind a host of brilliant beers and ciders, from Birra Moretti, to Strongbow, to Cruzcampo and many more.

It’s a fantastic time to join us. We’re leading the way in low and no alcohol innovation, pioneering new technologies to meet our ambitious environmental goals and investing in our pubs to keep them at the centre of their communities.

When you join us, we’ll back you to reach your full potential. You’ll enjoy unique development opportunities, unforgettable experiences and a reward package that goes far beyond the salary you receive.

If you want to hear more about life at HEINEKEN from our colleagues, head over to LinkedIn and check out the hashtag #LifeatHEINEKENUK.

There’s no better place to untap your future. Join us, and brew a better career.

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Senior Brand Manager