Job Title: Email & CRM Executive Salary: £28,000-£32,000 per annum Location: Nottingham Job Type: Full-Time, Permanent Are you an email marketing pro who's also passionate about travel and the life-changing power of school trips? Then we want to hear from you! Halsbury Travel is a leading school tour operator. Established nearly 40 years ago, we're school travel specialists, taking groups to destinations all over Europe and further afield Our mission is to make organising school trips easier, so more young people benefit from these inspiring educational experiences. And that's been made easier thanks to our recent acquisition by Literacy Capital Plc. They're experts at investing in and growing SME businesses. Like us, they passionately believe in the importance of education and have donated more than £9 million to literacy charities since 2017 Because of their support, we're growing rapidly. So, we have an exciting opportunity for you to join our marketing team. And you'll be joining them at a really critical time, as they've just launched a successful rebrand You'll take up an important role at the heart of the team, as you take ownership of the email marketing channel You'll have a passion for crafting compelling campaigns to support our marketing initiatives and, of course, drive sales. You'll have an analytical, results-oriented approach. And you'll have a proven track record of creating email strategy that supports our business objectives and drives growth. You'll know how to create email content that speaks in our tone of voice, and you'll be comfortable adapting it for different audiences Key responsibilities

To produce, develop and own the email marketing strategy, including: content ideation, scheduling emails, writing copy and designing visual assets
Develop and execute lifecycle marketing strategies
Design and create email automation campaign flows
Set up and monitor the effectiveness of automated emails and flows
Ensure compliance with GDPR and contact preferences
Proofread emails (including checking grammar and spelling
Establish an A/B testing programme for all email activity to support campaign optimisation
Track & analyse campaign performance & results
Develop specific email strategies to support marketing initiatives and drive sales
Produce monthly performance reports
Create and manage complex customer segments
Support the overall development of the CRM strategy working alongside the Head of Marketing & Content Manager
To ensure contact data is cleansed and maintained Who we're looking for
At least two years of experience working in a similar role
Experience working with analytics tools to monitor and demonstrate campaign performance
Good knowledge and experience of customer segmentation
Excellent written communication and copywriting skills
Creative flair for writing and designing engaging email campaigns
Confident using design software (Canva and photoshop) to create visual campaign assets
Experience designing complex email and CRM automation flows
Strong analytical skills and ability to interpret data
Ability to plan, manage and prioritise your own workload You'll also
Enjoy working within a small collaborative team where ideas are shared
Embrace our company values
- We deliver as a team
- We are authentic
- We nurture a growth mindset
Have an interest in travel and a good knowledge of the destinations/products we offer What's in it for you
- Salary £28,000 - £32,000 dependant on experience
- Annual 5% of salary bonus
- Opportunities to travel abroad
- Flexible working
- Hybrid working
- 25 days paid holiday plus bank holidays (increasing with service to a maximum of 30 days
- Private health insurance
- On-site parking (including EV charging points
- Company pension scheme
- Monday to Friday working days
- Casual dress At Halsbury Travel, we value diversity and believe that it's the key to our success. We celebrate equality in opportunities and we welcome and encourage applications from people that reflect the diversity of our customers. We offer flexible, hybrid and part-time working options, and we're open to discussing how this looks and works for you. If you require additional support or adjustments during the application and/or interview process, just ask. Please click the APPLY button to send your CV and Cover Letter for this role Candidates with the experience or relevant job titles of; Marketing Executive, Brand Manager, Marketing Campaign Manager, Marketing Manager, B2B Marketing, Marketing Coordinator, Digital Marketing, Social Media Manager, Digital Media, Marketing Strategy Manager, Group Marketing Manager, Marketing Specialist, Email Marketing Executive, CRM Executive, CRM Administrator, will also be considered for this role

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