CRM Manager
Tech Marketplace Start-Up
Do you want to work at a rapidly growing, digital first brand? This is an opportunity to work alongside & learn from a team with a track record working at high-growth start-ups at a business with enormous upside potential. They are looking for a CRM Manager who wants to develop into a cross channel role.
The Role:
As CRM Manager you will work closely with the Head of Marketing & to develop & execute CRM strategies. As one the initial hires in the CRM team you will be a go-to person in this end to end role. The channel is seen to be untapped for the brand, with a real opportunity to make an impact & do something special for the business. With buy-in from the leadership team, they are investing heavily in to the channel & looking to scale at pace.
Responsibilities:
- Plan and execute the email and cross-channel comms strategy for B2B and B2C
- Create, manage, optimize, and report on email campaigns and tests for triggered and blast campaigns, for both professional and customer audiences
- Work closely with our Analytics team to manage the customer and professional database, with a focus on retention and engagement
- Create engaging content in order to generate demand, to upsell and cross- sell, but also to build brand affinity and drive retention
- Create testing roadmap based on expected business value
- Developing customer lifecycle roadmap based on personas
About you:
- 3+ years in an email marketing/CRM role, ideally in a marketplace or tech brand
- Experience in growing business through owned channels
- Experience with Zoho, Braze, Adobe, Salesforce or Bloomreach
- Comfortable with varying briefs, and large amounts of autonomy
- Ability to build strong relationships across varying teams in the business
- Data-driven approach with excellent strategic and analytical thinking skills
- Knowledge and capability of HTML coding and CSS are desirable
- Proven experience of working on lifecycle automated campaigns
Key Skills: CRM, Retention, Email, App, Push, Digital Marketing, Customer Experience, Growth, Analytics, Data, SQL, Performance Marketing, Digital Media, Digital Advertising, eCommerce, Growth Marketing, Start-up, Tech, Zoho Braze, Adobe, Salesforce, Bloomreach
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