At Verto, we’re passionate about helping businesses in Emerging markets reach the world. What first started life as a FX solution for trading Nigerian Naira has now become a market-leading platform, changing the way thousands of businesses transfer money in and out of Emerging Markets.
We believe that where you do business shouldn’t determine how successful you are, or your ability to scale. Millions of companies a day have to juggle long settlement periods, high transaction fees and issues accessing liquidity in order to trade with African businesses. We’re on a mission to change this by creating equal access to easy payment and liquidity solutions that are already a given in developed markets.
We’re not alone in realising the opportunity and need to solve for emerging markets. We’re backed by world-class investors including Y-Combinator, Quona and MEVP, power payments for some of the most disruptive start-ups in the world and have a list of accolades from leading publications including being voted ‘Fintech Start Up of the Year’ at Fintech Awards London 2022.
Each year we process billions of dollars of payments and provide companies with solutions which help them to save money, automate processes and grow, but we’re only just getting started.
We are seeking a highly skilled and experienced Global Marketing Planning and Operations Lead to drive the strategic planning, execution, and optimisation of localised marketing strategies. The successful candidate will be responsible for coordinating and overseeing the marketing planning and activation of go-to-market GTM strategies across diverse local teams, ensuring alignment with global marketing goals and enhancing VertoFX's market presence worldwide.
In this role you will:
● Strategic Planning:
- Develop and lead the global marketing planning process, aligning with
overall business objectives and regional priorities.
- Collaborate with global and local senior leadership to define marketing
goals, key performance indicators KPIs, and success metrics.
- Identify market opportunities and threats, providing strategic insights to
inform marketing strategies.
● Localised Strategy Development:
- Work closely with regional Growth Leads teams to adapt local
campaigns to global branding, ensuring consistency in messaging and
branding.
- Oversee the creation and execution of localised marketing strategies,
ensuring they are tailored to the unique needs and cultural nuances of
each market.
● Campaign Activation and Execution:
- Lead the implementation of marketing campaigns across various
channels, including digital, social media, events, and traditional media.
- Ensure timely and effective execution of marketing initiatives,
coordinating with internal and external stakeholders.
● Operational Excellence:
- Develop and optimise marketing processes, tools, and workflows to
enhance efficiency and effectiveness.
- Implement best practices for marketing operations, including budget management, resource allocation, and performance tracking.
● Cross-Functional Collaboration:
- Foster strong relationships with cross-functional teams, including
product, sales, customer success, and finance, to ensure alignment and
support for marketing initiatives.
- Act as the main point of contact between global marketing and regional
teams, facilitating communication and collaboration.
● Performance Analysis and Reporting:
- Monitor and analyse the performance of marketing campaigns, providing
regular reports and actionable insights.
- Utilise data to drive continuous improvement and optimisation of
marketing strategies and tactics.
About you:
● Experience:
- Minimum of 7-10 years of experience in marketing planning and
operations, preferably in a global or multinational environment.
- Proven track record of successfully leading and executing marketing
campaigns across diverse markets.
- Strong strategic thinking and analytical skills, with the ability to translate
data into actionable insights.
- Excellent project management and organisational skills, with the ability to
manage multiple projects simultaneously.
- Exceptional communication and interpersonal skills, with the ability to
influence and collaborate with stakeholders at all levels.
- Proficiency in marketing automation tools, CRM systems, and analytics
platforms.