The Pay Monthly Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and foster customer loyalty. This role requires a strategic and a creative thinker with proactive mindset and a solid understanding of both digital and retail marketing channels.
Key Responsibilities:
• Develop and implement marketing initiatives that align with company goals and objectives.
• Oversee and manage all marketing campaigns for the Pay Monthly department.
• Coordinate and plan with the wider Marketing team for digital marketing, traditional advertising, content marketing, and social media.
• Conduct market research to identify trends, customer insights, and competitive analysis.
• Create and manage marketing planner with post performance analysis.
• Collaborate with cross-functional teams, including sales, product development, and customer service, to ensure cohesive marketing efforts.
• Monitor and analyse the performance of marketing campaigns, providing detailed reports and actionable insights.
• Manage the creation and distribution of marketing materials, such as leaflets, banners, posters and digital content.
• Develop and maintain relationships with key stakeholders within the business to delivery marketing initiatives.
Qualifications:
• Bachelor’s degree in Marketing, Business, or a related field. A Master’s degree is a plus.
• Proven experience as a Marketing Manager or similar role.
• Good knowledge of retail and digital marketing, social media, email marketing, and analytics.
• Excellent communication and interpersonal skills.
• Ability to think strategically and execute methodically.
• Creative thinker with a passion for staying current with marketing trends and best practices.