Role: Lead UI Designer
Salary: £55'000
Location: Berkshire HQ – 3 days p/w
The Lead UI Designer will work alongside brand colleagues, digital product owners, local country marketing functions, insight and analytics colleagues to identify and deliver a design led (digital) customer experience. You will be shaping the Design System using Figma and will act as the Design knowledge source for Product, Development and Data.
Experience Required
• A strong, well-curated portfolio demonstrating UI expertise (and an ability to talk through projects outlining involvement and value)
• Prior involvement in design projects in a commercial environment
• Experience of working with developers and product owners to deliver products and features in an Agile/Scrum development process
• Proficient communicator with ability to prioritise own, as well as team's workload
• Competent with industry standard software; Adobe XD and Figma
• Working knowledge of heat mapping and session recording tools used to analyse user behaviours.
• Ability to use both quant and qual insight to inform decision-making
• Ability to be flexible, and adapt to changing priorities within projects
• Ability to solve problems creatively and effectively using design thinking methodology
• Understand the bigger picture when it comes to brand strategy, consolidating insights from user research, long term company goals and product development
• Takes responsibility for moving ideas and actions forward including the ability to navigate a way around issues and problems
• Is pragmatic when it comes to design choices and the need to release new features quickly
• Can demonstrate an understanding of core UI principles and how these influences and guides great UI design decision.
Key Responsibilities
Brand CX
• Work alongside the central Brand team and local Marketing teams to understand the brand promises.
• Identify how these brand promises can be delivered across our digital products in terms of user and customer experience, identifying differences in experience across multiple brands
• Support the Group Brand Manager in maintenance of the brand guidelines (on and offline) as required
• Customer champion and user experience Champion the use of customer insight to inform decisions, ensuring that there is a clear rationale for the teams’ work
• Champion the use of design thinking techniques where appropriate
• Lead the User Experience team, mentoring team members and ensuring that all designers are producing effective project materials including UI design and prototypes.
• Embed a culture of ‘customer first’ thinking for digital products
• Work closely with Product Owners, and the Digital analytics team to identify, iterate and test UX improvements and measure the effectiveness of UX
• Deep dive into existing user interactions and evaluate feedback
Design and UI
• Execute all visual design stages from concept to final hand-off to engineers
• Conceptualise original ideas that bring simplicity and user friendliness to complex design challenges
• Create wireframes, storyboards, user flows, process flows and sitemaps to effectively communicate interaction and design ideas
• Present and defend designs and key milestone deliverables to peers and executive-level stakeholders
• Establish and promote design guidelines, best practices, and standards
• Lead the creation of the digital and offline design guidelines, design system and user guides which are used across multiple product scrum teams, local marketing teams and external agencies
• Working alongside colleagues in the Digital and marketing teams to shape initial project requirements and ongoing strategic UX direction
• Present designs to project teams and key stakeholders, making clear reasoning behind decisions
• Establish and promote design guidelines, best practices, and standards
• Manage the creation, testing and improvement of UX and UI design prototypes to support efficient use of development resource
Prototyping
• Take responsibility for the creation of prototypes (on and offline) for new concepts, including visualisation to help leaders understand options and implications
• Obtain user feedback (internal and external) to improve and refine design concepts