🚀 Join the Wowcher Team - We're Hiring a Merchandise Analyst - Product Optimisation ! 🚀
Location: London (Embrace the office vibes - 3-4 days a week!)
Salary: £24,000 - £26,000 + Benefits (below)
Are you a ready to dive into the world of WOW? Established in 2011, Wowcher is the ultimate destination for unbeatable deals and unforgettable experiences in the UK.
We’ve helped thousands of people learn dog grooming, steam clean their front rooms, obtain the latest gadgets, whiten their teeth, decorate their houses, eat more healthily and even be more experimental in the bedroom…! On top of this we’ve also partnered with some of the UK’s leading brands including Graze, Build-a-Bear Workshop, Odeon, Fitness First, Diet Chef, Very.co.uk, PrettyLittleThing, Random House, EasyJet and Ocado... to name just a few!
We’re entrepreneurs at heart and love to spot a great deal! If you’re interested in being able to have a major impact on a successful, fast growing company from day 1, then read on!
Your Mission:
As an eCommerce Deal Conversion Optimiser within the Merchandising team, specialising in conversion optimisation, you will play a vital role in crafting compelling and persuasive copy that drives online sales and enhances the customer journey. You will help increase our online sales by creating clear and attractive copy for our deals to make them more appealing to customers, improve the format and presentation of deals, including product details, redemption periods, images, and videos. You will collaborate with different teams, to do everything you can to make a deal work for Wowcher, the merchant and the consumer
Your Quests Include:
• Develop and Optimise Content: Create high-quality, engaging, and conversion-focused copy for deal pages.
• Drive Conversions: Use persuasive language and include all pertinent copy depending on deal category to encourage users to engage and buy. Ensure that products titles and pickers are clear and usable. Work with our design team to ensure that we have the best images and videos in the right order.
• SEO Integration: Incorporate SEO best practices into copywriting to improve search engine rankings and drive organic traffic.
• A/B Testing: Collaborate with the Product Team to design and execute A/B tests on copy variations and product picker and image options, analyse results, and implement changes to optimise conversion rates.
• Brand Consistency: Ensure all content aligns with the brand’s tone of voice to maintain a recognisable brand identity.
• Performance Analysis: Monitor and analyse key performance metrics related to content effectiveness and conversion rates, providing insights and recommendations for continuous improvement
The Ideal Candidate
• Experience: Minimum 2 years of experience in eCommerce optimising, copywriting, or a related field.
• Writing Skills: Exceptional writing, editing, and proofreading skills with a keen eye for detail and accuracy. • Understanding of eCommerce: Strong understanding of eCommerce platforms, customer journeys, and online shopping behavior.
• SEO Knowledge: Solid understanding of SEO principles and experience in incorporating SEO into content strategy.
• Analytical Skills: Ability to analyse data and metrics to inform content strategy and measure the effectiveness of copy.
• Communication: Strong interpersonal and communication skills, with the ability to collaborate effectively across teams.
Why Wowcher is your Next Stop:
Our office is like no other - it's a hub of fun and creativity!
🌈 Flexible working - blend office and home for your ideal work-life mix
🌞 25 days of holiday + 8 bank holidays (plus the option to nab 5 extra days)
🍏 Free fruit to fuel your day
🥐 Weekly breakfast feasts every Thursday - Rise and shine! Why not grab a coffee and a pastry to start your morning.
🌿 Wellness Wednesdays (hello, free massages!)
🍹 Thirsty Thursday! drinks and snack trolley - kick back and relax with a cold beer or prosecco
🎮 Games area for some friendly competition
🎁 Benefits platform Perkbox so you can get discount and rewards across the UK!
🎉 Monthly social events – All Bar Wowcher! get to know your awesome colleagues
🎊 Legendary all-company parties twice a year - don't miss out!
🚲 Cycle Scheme and Season Ticket Loan to get you moving
💰 Auto-enrolment pension scheme. Whilst it’s great to live in the here and now, we have to make sure we’re preparing for the future, with up to 10% employer contribution.
🤝 Enhanced Employee Assistance Provider for confidential support and advice
🕶️ Eye Care Vouchers – we’ve got you covered!
💸 Store discounts across the Wowcher website (including travel deals!)
👕 Smart-casual dress code every day!!