Director of Sales and Marketing - Brighton
Our Client is searching for a dynamic and proactive Director of Sales & Marketing to join their esteemed team. This role is critical in driving the sales potential and executing a robust marketing strategy for a new opening in Brighton City centre.
Key Responsibilities:
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Manage day-to-day operations of the sales and marketing functions to ensure maximum revenue and profitability.
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Provide the highest level of sales service to potential and existing clients.
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Coach and develop the sales and marketing team to drive revenues across all market segments.
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Conduct lead generation, face-to-face meetings, contracting, rate negotiations, site inspections, and attend trade shows and sales trips.
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Represent the hotel at sales meetings and events.
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Develop and nurture relationships with key national and global clients through ongoing account management.
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Strategically manage local and global corporate accounts, examining the hotel’s positioning and suitability to client needs.
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Monitor corporate accounts and take necessary actions to address any decreases in production.
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Identify and manage Corporate and Consortia RFPs to ensure maximum inclusion for the hotel.
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Analyze GDS production reports and intelligence information to develop this business channel.
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Drive meeting and conference business through relationships with conference agencies, both national and international.
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Contribute to the hotel’s pricing strategy and forecasting with the General Manager and Revenue Manager.
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Utilize CRM systems to update client databases and measure KPIs.
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Conduct regular competitor analysis and monitor market developments.
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Write quarterly activity plans to create focus and adapt activities to support business needs.
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Manage the annual Local Sales & Marketing Budget and collaborate with Group Marketing on advertising and promotional campaigns.
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Support F&B team with necessary sales and marketing activities.
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Manage online marketing and the brand website, driving direct customer sales.
Requirements:
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Minimum 3 years of experience in a similar position within hotels or a customer service environment.
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Excellent organizational and planning skills.
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Effective communication and strong leadership abilities.
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Commercially aware with strong analytical skills to understand business indicators and competitive trends.
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Sales-focused and results-driven.
What We Offer:
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Competitive salary with performance-based incentives.
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Comprehensive benefits package, including healthcare and pension plans.
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Opportunities for personal and professional development.
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A supportive and dynamic work environment.
Legal Requirements:
Applicants must meet the legal requirements to work in the United Kingdom.
For more information please contact Julia Marshall