Our client a global FinTech company with UK headquarters in London is seeking an experienced Performance Marketing Analyst for a 12 month contract located in central London. You will analyse current marketing campaigns & performance to maximise return on media & advertising spend for the business.
Experience
-
Hands-on experience with in-depth marketing analysis, leadscoring, attribution modelling, advertising effectiveness to drive marketing performance
-
Strong understanding of different marketing channels (SEM strategies, PPC , Digital Media campaigns and in-person events)
-
Strong SQL skills and building and automating management level dashboards in Tableau / QlikSense preferred.
-
Strong stakeholder management, partnership and in?uence
-
Experience in experimentation and statistical analysis (A/B testing, Digital revenue attribution) would prove very useful.
Responsibilities
-
Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend in order to drive leads
-
Measure ROI of online advertising campaigns and help understand the impact of "Above the line" media in driving leads to the Sales Team
-
Report on marketing and Sales KPI’s, and help the Marketing Team understand performance by campaign and audience type
-
Build dashboards to help the business understand cross-channel demand generation effectiveness
-
Work with the Sales Operations team and global partners to streamline the lead pipeline and enable a robust lead scoring model
Benefits