My client is a leading UK fashion manufacturer, who has an exciting opportunity to join their Lancashire team as a Social & Digital Executive.
This experienced PR/ Marketeer will drive all aspects of marketing, brand and communications.
Responsibilities:
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Develop, deliver and evaluate annual digital plans to increase traffic, engagement and consumer awareness for all the group brands
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Develop, deliver and evaluate social plans to increase traffic, engagement and international consumer awareness for the group brands across Instagram, Facebook, TikTok and new platforms
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Produce creative social assets from idea through to visual execution
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Influencer research and liaison on gifted and paid posts
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Develop relationships with brand ambassadors, negotiate fees and manage budgets
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Attendance/coordination of influencer events
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Manage the full life cycle of paid social campaigns
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Market trend and audience research, creating social ads and formatting, campaign planning etc
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Reporting and post campaign analysis market/trend research
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Write content for the group’s websites and blogs, plus press releases where necessary
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Managing and analyse paid search/PPC
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Implement website updates where necessary
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Liaising with the UK sales team regularly
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Prepare and integrate marketing and communication messages through PR, media communications and SEO to develop back links
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Have an involvement in producing creative visual assets from idea through to visual execution including POS
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Liaise with 3rd party agencies on a regular basis
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Where relevant support growing overseas distribution through tailored territory support
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Research and production of photoshoots to support seasonal launches including model and still life shoots
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Work alongside the graphics department to develop POS/in-store concepts and assets to support the group brands in the retail environment
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Ad hoc digital projects supporting the marketing & digital manager