Job Description
Fastmarkets is an industry-leading price-reporting agency (PRA) and information provider for global commodities, providing price data, news, analytics and events for the agriculture, forest products, metals and mining and new-generation energy markets.
Fastmarkets' data is critical for customers seeking to understand and predict dynamic, sometimes opaque markets, enabling trading and risk management. Fastmarkets is a global business with a history dating back to 1865 and is built on trust and deep market knowledge. It has more than 600 employees spread across global locations in the UK, US, China, India, Singapore, Brazil, Belgium, Finland and beyond.
Job Description
Reporting to the MD, this is a highly strategic role, you will be instrumental in working across the key disciplines and with Senior Management Team to collectively build an ambitious fast growth event strategy supported by best-in-class high performing event marketing campaigns. Our goal in Fastmarkets is to build out a single Fastmarkets customer journey in which events are a fast-growing commercial operation that also brings to life our brand and experts, maximizing the commercial and brand impact of our event experiences.
This is a key role in enabling events to achieve our ambitious growth goals. As the Head of Event Marketing, you will be responsible for the overall delegate revenue, number and quality performance for the business. To deliver against these goals you will collaborate with multiple stakeholders and work in close partnership with the key departments and the events team to deliver marketing excellence. You will spearhead the creation of a best-in-class event marketing team and be responsible for building and developing your talent bench.
Your team will work in partnership with the production, sales, central marketing and operations departments to design high performing event marketing campaigns supporting delegate and SpEx performance with the required collateral and lead gen and conversion campaigns. In addition, you will oversee these key relationships, establishing SLAs and ensuring teams work efficiently and effectively together.
Events is a data-driven business; to ensure that we can deliver against our ambitious growth goals in a sustainable way, campaigns will need to be supported by robust data strategies which identify customer growth opportunities and gaps. You will be responsible for overseeing customer insight activities including consistent post-event surveys and managing deeper qualitative activities as appropriate.
PRINCIPLE ACCOUNTABILITIES
- Plan and execute a marketing strategy for the events business across launch and existing events or services.
- Develop a high performing event marketing team and build the talent bench including a dedicated delegate sales operation.
- Oversee the implementation of the marketing strategy at a business and event level.
- Oversee onsite delivery of Fastmarkets brand experience.
- Set and manage the annual marketing budget across all events.
- Guide the day-to-day activities of the marketing team and marketing managers.
- Work with IT to capitalize on event technology performance in customer journey.
- Create SLAs with key departments and external suppliers.
- Manage integration with Central Marketing Function.
- Create pricing strategies at event level to drive customer and commercial growth.
- Manage customer success team to ensure seamless customer journey.
- Review changes to the market and adjust the marketing plan if necessary.
- Provide tools and materials to enable the sales team to function effectively.
- Work with central marketing to manage and refine the organization’s social media presence.
- Create sustainable email campaign approaches to minimize unsubscribe levels.
- Build and deploy actionable data strategies to grow target customer databases.
- Manage and report on the effectiveness of marketing campaigns.
- Utilize data for marketing campaigns, interrogating the organization’s databases.
- Conduct market research studies and ensure all marketers develop a deep understanding of their markets and customer bases.
Qualifications
We recruit talented, dynamic people with diverse backgrounds and experiences, united by a belief in our mission to provide the world’s leading and most trusted price reporting, events, and intelligence service for the markets we serve.
If you are open-minded, curious, resilient, solutions-oriented and committed to promoting equality, then read on.
KNOWLEDGE, EXPERIENCE AND SKILLS
- Excellent communication and negotiating skills.
- Ability to manage and deliver outcomes in a matrix structured organization.
- Proven ability to successfully manage and influence stakeholders.
- Expert in providing digitally based campaigns and solutions.
- Strategy and planning, with the ability to demonstrate intelligent approaches to client needs.
- Ability to think both creatively and commercially.
- Experience in use of data analysis to inform strategy and marketing campaign design.
- Highly organized, analytical, and comfortable presenting at all levels.
- Self-starter who loves taking ownership of processes and projects.
- Strong project manager.
Experience
- Minimum of 8 - 10 years’ experience in marketing including heading up and developing high performing marketing teams.
- Experience running and developing event marketing teams.
- Degree level education preferable (marketing/business studies).
- CIM (Chartered Institute of Marketing) and or similar marketing qualifications ideal.
- Experience managing marketing, CRM and event technology platforms.
If you're excited about the role but your experience, skills or qualifications don't perfectly align, we encourage you to apply anyway.
Additional Information
Our Values
Fastmarkets people come from all different walks of life. It’s this mix of brilliant personalities, experiences and insights that gives us that warm, open, and friendly culture you can feel as soon as you meet us. Our values are key to what makes our culture unique:
- METRICS DRIVEN. We use insights to improve our customers’ experience and our business performance.
- ACCOUNTABLE. We keep our promises and get things done.
- GROWTH MINDSET. This value enables us to be nimble to the changing realities.
- INCLUSIVE. We are inclusive and respectful.
- CUSTOMER CENTRIC. We are customer-centric in all that we do.
- COLLABORATIVE. We are collaborative, able to work across teams.
You’ve read a little about us – now it’s over to you!
If you like what you’ve read so far and think you can see yourself as a Fastmarkets person, it’s time to fill in your application form.
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