Job Description: Content Marketing Executive (Engineering and Technology)
Sector: Recruitment
Type: FT Perm.
Location: Remote - although there will be times when you will need to come to London.
Job Description:
The Content Marketing Executive will play a crucial role in supporting the creation, implementation, optimisation, and measurement of content-driven marketing campaigns. Working across various brands within the sector, the Content Marketing Executive will ensure the seamless execution of content strategies across key digital and offline channels.
Key Responsibilities:
Develop and execute content marketing strategies that align with business objectives and target audience needs.
Create and manage high-quality content for multiple channels, including websites, social media, email marketing, blogs, and more.
Collaborate with design and marketing teams to produce engaging and relevant content.
Conduct keyword research and apply SEO best practices to increase organic visibility and drive traffic.
Monitor and report on content performance metrics, providing insights and recommendations for improvement.
Manage and update content on business line websites, ensuring consistency with brand messaging and values.
Support email marketing campaigns, including content creation, segmentation, and performance analysis.
Coordinate social media activities, including content scheduling, community management, and performance tracking.
Assist with online advertising and PPC campaigns, focusing on creating compelling ad copy and analysing campaign performance.Key Qualities:
Reporting to the Group Marketing Manager, the Content Marketing Executive will have excellent organisational abilities and attention to detail.
Strong analytical skills with exceptional written and verbal communication skills.
An outgoing and professional manner with the ability to build strong stakeholder relationships.
Ability to meet deadlines and manage budgets effectively.
Propensity for thinking ahead and rising to the challenge of new or unexpected circumstances.
Creative thinker with the ability to develop innovative content solutions.Tasks and Responsibilities:
Research:
Implement paid and non-paid activity across all relevant marketing channels.
Conduct regular analysis, both internal and competitor, to generate recommendations and share insights with relevant stakeholders.
Develop strategies for appropriate media channel application in alignment with the Sector Manager.Accuracy:
Use best practice principles to build email marketing campaigns that drive engagement and conversion across defined user segments (includes utilising email marketing software for build, segmentation, distribution, and analysis).
Track and report the success of agreed marketing activity.
Ensure all output complies with company, industry, and legal guidelines and regulations.
Maintain brand positioning, ensuring brand messaging and visual identity is consistent with branding and values.Creative, Production and Distribution:
Assist with website development, liaising with third-party agencies on strategy, user experience, and conversion rate optimisation to drive high-quality enquiries.
Project manage inbound marketing programmes across key digital channels and deliver regular e-comms, via agreed campaign channels, to all core audience segments.
Develop the assets needed for all campaigns with the help of the graphic designer.Personal Characteristics/Behaviours:
Enthusiasm and willingness to learn.
Strong administrative and coordination skills with attention to detail.
Demonstrates initiative and enthusiasm.
Strong communication, interpersonal, and team-working skills at all levels.
Ability to multi-task, plan, and organise own workload.
Ability to work under pressure and to tight deadlines.
Creativity - ability to articulate ideas and implement them.Skills/Competencies:
Ideally a minimum of 3+ years of marketing experience in the following disciplines:
Content generation
Website management
Email marketing (creation and delivery)
Social Media
Job board management
Advantageous to have experience using Adobe Creative Suite (Photoshop, InDesign, Premiere Pro).
Video/podcast experience
Degree educated or equivalent.
Exceptional organisational skills.
Intermediate IT skills, e.g., Microsoft Office, Excel, PowerPoint, and Outlook.
Strong project management skills.
Proven consultative communication skills - both verbal and written.nGAGE Specialist Recruitment is acting as an Employment Agency in relation to this vacancy