We are recruiting for a Digital Marketer for a permanent role for a manufacturing company based in the Smethwick area (excellent transport links as the company is very close to the train station).
Working hours are 8am to 430pm Monday to Friday. We can consider flexi-time if you need to start later. We would also consider candidates whose availability is suited to part-time hours. This would be a fully on-site role for the first 6 months, as you are becoming familiar with the company. After this, there would be the option of hybrid working.
This is a new and exciting role for the company, and would be a role in which the candidate would be able to implement their own ideas/approach. The job duties will be as follows:
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Responsible for developing and implementing digital marketing strategies to enhance the company's online presence and drive engagement with the target audience.
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Creating promotional material on social media in alignment with the company's marketing objectives.
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You will play a crucial role in optimizing digital campaigns and ensuring alignment with overall marketing objectives.
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Conduct market research to identify trends and opportunities for growth.
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Create compelling copywriting for various digital platforms.
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Utilize Excel for data analysis and reporting to measure the effectiveness of digital marketing campaigns.
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Collaborate with the IT team to optimize website performance and user experience.
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Utilize Google Analytics to track website traffic and user behavior.
Candidate Specification
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Proficiency in English for effective communication and content creation.
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Ability to analyze data and derive actionable insights.
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Prior experience in digital marketing, including email marketing, Google Ads, and Google Analytics.
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Strong copywriting skills to craft engaging content.
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Ability to manage multiple projects simultaneously.
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A degree in Digital Marketing is not essential, but would be advantageous.
Job Types: Full-time, Permanent
Pay: £26,000.00-£29,000.00 per year