JOB DESCRIPTION: Product Marketing Manager
Location: Home-based but candidates need to be able to attend monthly meetings in Yorkshire and Devon and travel throughout UK as required.
Are you a dynamic marketing manager looking to drive growth? Join our client and help shape the future of their business!
Purpose of Role:
Our client is one on the UK's largest garage equipment providers, and their strategy is to grow their business and increase market share by creating the most comprehensive range of products, brands, and value-added services. This role requires product management functionality within a multi brand sales channels which includes development of product, brand, cataloguing, pricing, margin control, availability and aftersales support, to achieve the highest customer service level support in the most efficient manner.
Key Responsibilities:
Working with the relevant support network, ensure we have the correct products and brands to support the needs of our customers
Maintain and control pricing levels, ensuring market competitiveness and achieve margin expectations based on the needs of the company
Provide sales forecast to assist with market leading availability levels
Create enhanced value-added services to maximise revenues and margins
Provide cataloguing material to support the sales process, including the use of digital technology
Create sales and promotional activity to maximise revenues and margins
As well as new product sales, ensure all aftermarket support services are implemented, including product manuals, spare parts and specialised tooling requirements
To analyse warranty data, ensuring the correct products are selected for the appropriate brand and sales channels and promote continuous improvement
Work closely with sales team and supply chain creating the right message for key stakeholders
Research and analyse market trends and competitors
Undertake any other reasonable duties as requiredQualifications & Requirements:
Marketing degree or similar education
Minimum 2 years' relevant experience in B2B marketing
Ability to communicate effectively at all levels
Ability to create engaging marketing material from technical documentations
Excellent organisation and time management skills
Ability to manage and prioritise your own workload, as well as working in a team environment
Identify and execute opportunities for continuous improvement
Positive mindset and can-do attitude
Ability to communicate effectively at all levels
Proficient user of Microsoft office
Garage Equipment product knowledge would be beneficial, but commercial knowledge would be more advantageous
Excellent attention to detail
Excellent data analysis skills
Margin control and maximise revenue levels