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Description
The Head of CRM and Performance Marketing is responsible for UKTV's performance marketing and CRM capabilities and will lead our marketing efforts in these areas in the fast-paced and ever-evolving broadcast industry. As an intrinsic, senior member of the Marketing department this role is will be expected to drive the performance and CRM strategy and will take on direct responsibility for delivering comprehensive marketing strategies that translate into viewing, with a focus in the on-demand space.
You will play a pivotal role in developing and implementing the strategic initiatives to elevate our brands, drive audience engagement and support revenue growth. The role leads the Performance and CRM team and will build productive working relationships across a wide group of key stakeholders / partners, working collaboratively to influence strategy, drive performance and enhance the effectiveness of our marketing.
What we would like you to bring to the role:
Experience
- Extensive experience in a similar senior marketing role, preferably with experience of both paid-for media and owned media, with strong expertise in digital mediums working with media agencies.
- Extensive track record of building and developing performance marketing capabilities.
- Demonstrated success in developing and implementing effective performance and CRM marketing strategies, ideally in a B2C environment.
- Experience working with a variety of martech tools (e.g. Mailchimp, Salesforce Marketing Cloud, Braze etc.) and a thorough understanding of reporting tools (e.g. Tableau)
- A consistent track record of inspiring trust & respect both internally and externally; building strong stakeholder relationships and influencing others effectively.
- Proven fluency in data and its role in driving growth through marketing
- Experience of leading and managing a team.
Knowledge- Exceptional understanding of digital marketing trends and technologies
- Understands commercial targets and how they connect to marcomms KPIs, delivering marketing plans that drive business growth.
- You will have an excellent understanding of the role of CRM in the full marketing mix, and how to drive audience interactions through this channel.
- You stay abreast of industry trends and competitor activities to ensure a competitive edge.
Skills & personal qualities- You are a champion for diversity; both internally and also with any consumer facing work.
- An excellent collaborator and influencer; able to develop strong working relationships and work positively with stakeholders both internally and externally across several departments and services.
- Strong communication skills that set a clear direction and mobilises the team to deliver.
- You will be capable of communicating with diplomacy & clarity, successfully conveying a strategic narrative, and taking others on the journey with you; including mobilising teams to execute the strategy.
- Passion for creativity and innovation pushing the team to think bigger and bolder with their thinking.
- Proven ability to manage the art and science of marketing with creative flair and a strong understanding of what is driving performance.
- You are comfortable with working at pace, being a self-starter and driving decisions through the business.
- You can flex between big picture & execution, driving accountability and excellence with the team.
- Results driven and adaptable. Comfortable in a test and learn environment to constantly improve work.
- An ability to harness creativity in the performance marketing and CRM space to deliver results.
About UKTVUKTV has been at the forefront of branded television for over 30 years, entertaining the nation with programmes they love. Its leading brands - U&Dave, U&DRAMA, U&W, U&YESTERDAY, Gold, Alibi and Eden - span comedy, entertainment, natural history, factual and drama, and are delivered to UK viewers through free streaming service U, Sky, Virgin Media, NOW, Freeview and Freesat; and to Irish viewers through Sky, Virgin Media, Eir, Vodafone and NOW. Channel & content availability varies by platform. UKTV's content is also available to UK viewers via dedicated FAST channels on Samsung TV Plus, Amazon Freevee, Pluto TV and Virgin Media.
UKTV is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers. The broadcaster is part of BBC Studios, the UK's most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the world's leading public service broadcaster, the BBC.
Company
Company info
Telephone 1234567891 Location 10 Hammersmith Grove
London
United Kingdom
w6 7ap
United Kingdom
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