Head of Marketing, Manchester
Are you a strategic leader with a passion for driving marketing excellence? We are recruiting on behalf of an excellent company seeking a dynamic Head of Marketing to their fast-growing team. You’ll work with top-tier clients across various sectors, leading innovative marketing strategies that fuel business growth and enhance our brand's presence.
About the role
Title: Head of Marketing
Role: Full time, permanent
Location: Manchester
Salary: up to £70K per annum
Benefits: 28 days holiday PLUS bank holidays, pension, life assurance, hybrid working
Key Responsibilities
Marketing Strategy & Growth
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Collaborate with leadership to create and execute a data-driven marketing strategy aligned with commercial goals.
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Implement a multi-channel approach, including inbound marketing, account-based marketing (ABM), content marketing, events, SEO/SEM, social media, and sales enablement.
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Manage and optimise the annual marketing budget, adjusting based on performance metrics.
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Analyse marketing campaign performance to drive continuous improvement and identify market opportunities.
Brand Management
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Develop and maintain a strong, consistent brand identity across all platforms.
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Leverage content marketing to position the company as a thought leader in target sectors.
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Craft press releases to boost brand awareness and credibility.
Sales & Marketing Alignment
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Work closely with the sales team to develop targeted lead-generation campaigns.
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Ensure strong communication and alignment between sales, client services, and marketing functions.
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Implement CRM strategies to nurture leads and support client retention.
Leadership and Development
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Lead and inspire a high-performing marketing team, fostering a culture of collaboration and innovation.
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Identify skill gaps and provide professional development opportunities for team members.
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Set clear goals and KPIs, tracking progress towards achieving objectives.
Key Skills & Qualifications
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Experience in a marketing leadership role within an agency or B2B service environment.
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Proven success in developing and executing marketing strategies that drive growth.
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Strong expertise in digital marketing channels and CRM marketing automation platforms.
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Proficiency in data analysis and marketing analytics tools.
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Excellent communication, presentation, and leadership skills.
Benefits
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28 days of annual leave, plus bank holidays.
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Hybrid working model with a central Manchester location.
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Health cash plan, cycle-to-work scheme, and life assurance.
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Flexible working hours and an Employee Assistance Programme.
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Pension scheme
**Roberts Webb Recruitment are acting as a recruitment agency on behalf of this role