Product Manager
Due to continued expansion, we're recruiting an experienced Product Manager to join our well established client.
Purpose of the Role:
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Take full ownership for the products within the company.
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Deliver new and existing products to market.
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Develop and lead the Vision, Roadmap and Strategy for the product such that it supports the company’s overall strategy and goals.
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Manage the specified products throughout the entire lifecycle, from conception to obsolescence.
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Ensure that the product range is constantly evolving to meet identified market needs across all selling channels.
Responsibilities and Duties:
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Develop business cases for new products, improvements and business ventures.
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Generate and own the New Product Development Funnel.
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Develop the core messaging and positioning for the products.
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Report progress against agreed plans to the board of directors.
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Act as the liaison between Engineering, Sales, Marketing and Production departments to ensure effective cooperation and communication at all times.
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Act as the company’s market expert in relation to the product segment.
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Monitor competitor activity and ensure the product is differentiated.
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Propose the product pricing strategy to meet revenue and profitability goals.
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Work with the marketing team to support the positioning of the product through traditional sales techniques, marketing collateral, point of sale material, and on digital platforms.
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Work with the sales leadership team to ensure that customer service, salespeople and retailers are properly equipped to sell the features of the products.
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Provide Sales and operational forecasts for the products such that production resources and procurement can be planned accordingly.
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Carry out market research as required, to understand customer / user needs.
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Act as the voice of the customer / user within the business.
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Run Beta / Pilot programs with early-stage products or samples.
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Manage the capture and distribution of customer feedback on products.
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Be the advocate of the product both internally and in front of customers / users.
Requirements:
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Significant experience in a product management role.
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Demonstrated success in defining and launching products that meet and exceed business objectives.
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Excellent teamwork skills.
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Experience working with consumer products.
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Bachelor’s degree in Marketing, Product Design, Engineering or similar.
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Excellent verbal, written communication skills.
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An accomplished presenter.
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Proven ability to influence a cross-functional team without formal authority.
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The ability to effectively manage projects.
Salary: £50,000 - £60,000 Per Annum.
Working Hours: 40 per week (8.00am until 5.00pm). Hours of work may vary as required to fulfil the requirements of the role.
This is a Full time, Permanent position