Title: PPC Specialist
Package: £50,000 + Hybrid working in Midlands and amazing benefits / perks!
Overview: I am partnered with a premium, award-winning Skincare brand who are seeing continuous growth YOY! The products they offer will have you feeling & looking your absolute best, 5x star reviews all round. Not only do they offer outstanding solutions, but the culture of this business is a real family like feel & collaborative environment where every single person enjoys coming to work!
Responsibilities:
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Monitor and analyze campaign performance, making data-driven adjustments to improve results.
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Develop, implement, and manage PPC campaigns across various platforms (Google Ads, PPC, PMAX, Display and YouTube)
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Working closely with the digital media agency daily on performance and managing the strategic channel roadmaps to ensure that they are taking advantage of new tech, beta products & testing A.
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Manage budget allocation and ensure campaigns are delivered within budget and timelines.
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Work closely with the marketing, creative, and web development teams to align PPC and SEO strategies with overall marketing goals.
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Hands-on management of all day-to-day activities for search and display performance channels in collaboration with the digital agency.
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Explore, recommend, and A/B test personalisation of landing pages, creative and ad copy.
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Stay updated with the latest trends and best practices in PPC, SEO, and digital marketing.
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Use tools such as SEM360 & Tableu
You are:
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Proven experience as a PPC & SEO specialist or in a similar role.
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Strong understanding of PPC and SEO best practices, tools, and techniques.
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Ability to manage multiple projects and meet deadlines in a fast-paced environment.
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Passion for the beauty and skincare industry and staying updated on industry trends.
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Proficient with Microsoft Office and Google Workspace
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Intermediate-level experience in using Google Analytics