Social Media and Digital PR Executive
Manchester City Centre
Job overview
Reporting into the Associate Director of Group PR and Communications, you’ll be creative in defining the social media strategy whilst helping increase and drive momentum on pro-active digital PR to increase brand visibility.
You’ll be managing across group companies and key stakeholders, so being able to tailor messaging to the right audience is vital. We expect you to be up to date with the latest digital technologies and social media trends, be interested in the news agenda and know what makes headlines.
You will manage our company image in a cohesive way to achieve our PR and marketing goals, researching and identifying new media, and knowing what makes the headlines, how to position our experts, perform thorough research, and express our company’s views creatively.
You have a natural ability to manage multiple briefs across different media in a fast-paced business, while consistently delivering quality work. You work well as part of a team, but also deliver when trusted to get on with things. Above all, you know what gets people talking.
This is a genuine opportunity to build a career in PR and social media in a fast-paced, sales and marketing-let organisation.
Your role will be split across social media and PR. You’ll need to take an innovative approach and be comfortable managing your own workload.
Day-to-day responsibilities
• Plan, create and schedule original, high-quality content across multiple accounts, including companies within the Group and stakeholders, across all platforms. Experience using a social management platform is essential.
• Design social media strategies to achieve marketing and PR targets, working alongside the Associate Director of Group PR and Comms.
• Liaise with writers to ensure content is informative, appealing and sits within our brand guidelines.
• Collaborate with marketing and product development teams to create social ‘buzz’ around new product launches.
• Communicate with industry professionals and journalists to create a strong network.
• Train internal teams to integrate and maintain a cohesive social media strategy.
• Research and identify new media and digital PR opportunities to raise group profiles
• Communicate with followers, respond to queries in a timely manner and monitor company reputation.
Social Media and Digital PR Executive Job Description
• Write comments, press releases, blogs, and advice columns on topical subjects to be placed into industry, regional and national publications.
• Write thought leadership pieces from senior stakeholders for their social media profiles
• Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding PR opportunities surrounding them
• Ensure all copy is delivered to brief, on time, and to the required quality and editorial standards.
• Monitor media coverage and social media engagement, and report results to the wider team and key stakeholders.
Essential attributes
• Two years minimum experience, including proven work experience as a social media strategist, social media manager, or in a digital PR agency role.
• Experience coordinating social media campaigns
• Experience running digital PR campaigns
• Proven experience of media relations, with the ability to develop relationships with key contacts and journalists including via social media
• Demonstrable track record of successful delivery measured against brand awareness and press coverage.
• Excellent organisation and project management skills.
• Strong interpersonal skills; able to communicate confidently, professionally, and proactively with a broad range of people.
• Ability to meet deadlines and manage multiple projects in a fast paced and demanding environment.
• Excellent copywriting skills
• Creativity, enthusiasm, curiosity, and a desire to improve
• Strong organisation and time management skills On offer is a highly competitive remuneration package and excellent benefits, working within a forward-thinking team and business with a great future