We are recruiting for a Digital Marketer for a permanent role for a manufacturing company based in the Smethwick area (excellent transport links as the company is very close to the train station).
Part-time or Full-time hours can be offered. This would be a fully on-site role for the first 6 months, as you are becoming familiar with the company. After this, there would be the option of hybrid working.
This is a new and exciting role for the company, and would be a role in which the candidate would be able to implement their own ideas/approach. The job duties will be as follows:
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Responsible for developing and implementing digital marketing strategies to enhance the company's online presence and drive engagement with the target audience.
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Creating promotional material on social media in alignment with the company's marketing objectives.
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You will play a crucial role in optimizing digital campaigns and ensuring alignment with overall marketing objectives.
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Conduct market research to identify trends and opportunities for growth.
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Create compelling copywriting for various digital platforms.
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Utilize Excel for data analysis and reporting to measure the effectiveness of digital marketing campaigns.
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Collaborate with the IT team to optimize website performance and user experience.
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Utilize Google Analytics to track website traffic and user behavior.
Candidate Specification
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Proficiency in English for effective communication and content creation.
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Ability to analyze data and derive actionable insights.
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Prior experience in digital marketing, including email marketing, Google Ads, and Google Analytics.
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Strong copywriting skills to craft engaging content.
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Ability to manage multiple projects simultaneously.
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A degree in Digital Marketing is not essential, but would be advantageous