Inizio Engage have an exciting opportunity for a Performance Marketing Manager to join our clients’ business. They are looking for a technically skilled and creative Performance Marketing Manager to join their team and help them optimise their marketing efforts.
This is a great role for someone with proven experience in a similar role within a technology company, with a strong focus on technical marketing, SEO and PPC. This role will suit someone with a strong analytical skill with the ability to generate actionable insights from data.
This is a great role, working remotely and for a business that is growing.
Key Responsibilities:
-
Plan, execute and measure performance-based marketing campaigns, optimising based on performance data.
-
Configure and manage server-side Google Tag Manager to ensure accurate tracking and data collection.
-
Develop and implement technical and content-driven SEO strategies to improve organic search rankings and drive traffic.
-
Contribute to managing and optimise paid search, paid social and digital advertising campaigns to maximise ROI.
-
Manage and analyse marketing data, ensuring accurate tracking, reporting and high-quality data integrity.
-
Contribute to developing and managing marketing attribution models using Salesforce and Pardot to understand the impact of different campaigns on lead generation.
-
Developing of multimedia content, including success stories, advertorials, website content, video content briefs.
-
Conduct ongoing analysis of campaign performance and provide recommendations for optimisation and improvement.
Key Skills:
-
Proven experience in a similar role within a technology company, with a strong focus on technical marketing, SEO and PPC.
-
Proficiency in GA4, Google Tag Manager, Google Ads, Bing Ads, YouTube advertising, social media platforms, SEMRush, email marketing, Salesforce and Pardot.
-
Strong analytical skills with the ability to generate actionable insights from data.
-
Excellent understanding of marketing attribution models, digital marketing tools and conversion rate optimisation strategies.
-
Skilled copywriter.
-
Posses the ability to balance a data-driven approach with creativity.
Background
Please note if you have not heard from a member of the resourcing department within 7 days your application has been unsuccessful at this stage.
Thank you for your interest in Inizio Engage