A truly exciting opportunity for a dynamic, entrepreneurial individual to drive a new branded product range for a globally successful business who have wider aspirations in the UK.
The business are incredibly successful internationally and can boast a market leading position overseas in mature markets. Following a host of acquisitions globally, including the UK, they have built on this in recent years with commercial wins across own brand, and more recently a branded proposition. Following successful launches in supermarkets - this new position will be responsible for the continued growth of their branded proposition into a variety of wholesale channels, with an initial focus on London, with a view to expanding beyond this.
This would be a great opportunity for someone who has a track record of launching a brand into a new market. The nature of the role will be very cross functional, so someone that has a good understanding of brand activation and associated marketing activities as well as core sales/customer development would be an advantage. Essentially, we are looking for someone that can bring a start up, dynamic, builder type of profile to the business, but with the confidence, infrastructure and backing of an established global business.
Responsibilities
To create and establish commercial relationships, building the brand and delivering the volume, margin, profit and distribution objectives.
Build brand distribution outside of core retail, shaping the growth of the brand in the UK market.
Build upon existing distribution relationships moving towards a brand building approach as opposed to the current order fulfilment basis.
Use learnings from brand launches overseas to replicate and adapt in the UK market.
Build relationships with wholesale partners whilst also driving strategic direct relationships with current and potential end customers.
Driving new business (initially primarily outbound)
Drive relationships across wholesalers, independent retail, consumer trade markets and foodservice.
Develop multi channel strategy for the brand, initially in London and beyond
Management of CRM Sales tool to track current and potential customers. Please note: The role is a fully remote role, but due to the business plan, you will need to be based in or around London and hold a full UK driving licence