SEO Analyst, SEO Consultant – WordPress
Permanent – Office and Home Based Negotiable
£23,000 to £25,000 Negotiable + Excellent Benefits
Norwich, Central Norwich (near Cathedral)
One of the UK’s most progressive digital marketing companies winning awards for web development, lead generation and corporate marketing is seeking an ambitious SEO Analyst, SEO Consultant, SEO Engineer to join the team based in Central Norwich.
Main Tasks & Responsibilities
o Create and implement SEO strategies that align with Company marketing goals and objectives.
o Conduct thorough keyword research to identify opportunities for improving search engine rankings.
o Analyze competitor keywords and strategies to stay competitive in the market.
o Create and manage an editorial calendar for producing high-quality, SEO-friendly content.
o Collaborate with content creators to ensure alignment with SEO best practices.
o Optimize website content, Meta tags, and URLs to enhance search engine visibility.
o Ensure all web pages adhere to on-page SEO best practices.
o Develop and implement strategies to build high-quality backlinks from reputable sources.
o Monitor and manage the backlink profile to ensure quality and relevance.
o Use tools like Google Analytics, Ahrefs, and SEMrush to monitor and report on website performance.
o Track key SEO metrics and KPIs to measure the effectiveness of SEO strategies.
o Stay updated with the latest search engine algorithm changes and adjust strategies accordingly.
o Ensure compliance with all search engine guidelines and best practices.
o Work closely with other departments to integrate SEO into social media, paid search, and email marketing efforts.
o Ensure a unified approach to all digital marketing initiatives.
o Keep abreast of the latest SEO trends and industry developments.
o Ensure all SEO activities comply with ethical, white-hat SEO practices.
o Collaborate with developers and technical staff to ensure the website is optimized for search engines.
o Address technical issues that may affect search engine crawling and indexing.
o Develop and manage budgets for SEO initiatives.
o Ensure cost-effective use of resources while maximizing ROI.
o Analyze data to create detailed reports demonstrating the impact of SEO efforts.
o Use insights from data analysis to inform and improve SEO strategies.
o Identify opportunities for process improvement within the SEO function.
o Implement changes to enhance efficiency and effectiveness.
o Undertake other duties as reasonably required to support the company’s objectives.
o Ensure flexibility and adaptability to evolving business needs and priorities.
Essential Skills & Experience
2-3 years of experience working on SEO
WordPress familiarity
Able to hold conversations on a technical level
Keyword research
Inputting content into websites, tracking them with SEMrush or AHREFS or MOZ software, and then going about ranking higher in the search engine with edits