Senior Paid Media Manager / Media Buyer
Location: Bedford (1-2 days a week)
£45-55k
CV consulting is seeking a Senior Paid Media Manager / Media Buyer a performance marketing agency with exciting plans for growth.
This company is aiming to expand into new countries and seeking a Senior Paid Media Manager / Media Buyer lead a media team and be a pivotal force in the agency’s growth.
Imagine stepping into a role where creativity meets strategy, where your expertise in launching and optimising online media campaigns will be instrumental. Picture yourself working daily with Google Ads, Facebook, Instagram, DSP, and programmatic bidding platforms, establishing a strong online identity and connecting with target audiences.
The role:
The core tasks will involve implementing online media campaigns across all digital networks, working daily with Google Ads, Facebook, Instagram, DSP, and programmatic bidding platforms to establish a presence and online identity to target audiences. They will ensure that comprehensive media plans are properly maintained and completed, choose the correct media to support a specific promotion, and drive campaigns towards success. You will also oversee the process of purchasing placements for advertisements on websites, apps, and other digital platforms, acting as the crucial liaison between advertisers and agencies. Important decisions will need to be made, determining tactics and channels to connect with the audience, accomplish goals, and maintain media plans. The candidate will need to keep abreast of emerging trends and technologies within all relevant channels and explore potential and innovative routes to market.
In addition to being an outstanding communicator, the candidate will also demonstrate excellent problem-solving ability and analytical skills in Excel and programming, making sure the business is getting the best ROI from their campaigns.
Skills and requirements:
Manage and develop the marketing strategy for a comparison site platform. Key challenges are to maximise the current opportunities and growing ad spend whilst maintaining a keen eye and intellect for developing profitability. Competing with some of the biggest media buying companies in the world is quite a challenge. The team requires a candidate who is ready to step up and work smart to help the team achieve their ambitious goals.
Increase operational efficiency, applying automation wherever possible
Head up on all reporting is optimised for efficiency
Forge close relationships with Google account managers
Lead innovative growth strategies
Manage account organization and structure
Research and identify potential expansion opportunities.
Oversee conversion rate optimisation of our campaigns and landing pages
Creating alerts and first point of escalation
Creating reports to improve visibility and measurement
Creating new processes and amending strategy to align with new environments
Finding crossovers of current processes and strategies with new verticals
Demonstrate implementing multiple ideas that improve efficiency/ROAS
Active media buying/media strategy development.
Educated to degree level or equivalent in a marketing or business-related field.
Excellent analysis skills, excel or programming skills.
Strong SEM experience (Google/Bing)
Experience of google ads scripting.
Experience managing complex campaigns.
Identify and create SOPs
Assist in the improvements of SOP's and ways of working
Experience in budget management, project management, strategy development, forecasting and ROI calculations are highly desirable.
Good numerical, analytical and research skills to evaluate campaigns.
Creativity and problem-solving skills.
A strong work ethic, intelligence, and a can-do attitude.
Strong communication and people skills.
Hands on a methodological approach.
Ability to deal with a fast-paced work environment, under pressure and make decisions quickly.
Highly organised so that you can handle multiple projects simultaneously.
Key words: Media Buyer, Media Planner, PPC, Paid Media, Biddable, Programmatic, Demand Generation, Media Strategy, Digital Marketing, Google Ads