Role:
You will be responsible for developing and implementing strategic marketing communication plans to effectively promote our brand, products, and services.
You will play a pivotal role in crafting compelling messaging and content that resonates with our target audiences while ensuring consistency and alignment across all communication channels. This role requires a strong blend of strategic thinking, creative execution, and project management skills.
Key Accountabilities:
- Develop and execute end-to-end, multi-channel marketing campaigns to promote Polypipe Civils & Green Urbanisation's products and solutions, including messaging, creative, planning, budgeting, implementation, tracking, and reporting.
- Monitor and analyse campaign performance metrics, including engagement, conversions, and ROI, and use insights to optimise future campaigns.
- Manage a team of x2 Marketing Executives coordinating their day-to-day workload and activities to support department goals.
- Coordinate with internal stakeholders, including product managers and sales teams to ensure alignment and seamless execution of campaigns and ad-hoc marketing support requests.
- Support the development of marketing collateral, such as product guides, merchant tool kits, digital assets and sales materials, to support campaign objectives.
- Collaborate and manage external agencies and vendors to achieve goals and objectives.
- Conduct market research and competitor analysis to identify trends, opportunities, and key insights to inform campaign strategies.
- Support in the planning, set-up and manning of events and exhibitions
The person:
- Undergraduate Degree in a Marketing related subject would be beneficial.
- Experience in a previous marketing communications role
- Copywriting skills for a range of audiences and channels
- Experience managing multi-channel marketing campaigns would be advantage but not essential.
- Experience with CMS software
- Proficient in Adobe Creative Cloud software eg. Indesign
- Ability to prioritise workloads and multi-task
- Excellent attention to detail
- Be flexible and cope with changing demands
- Excellent interpersonal skills with the ability to establish positive relationships with all colleagues at all levels
- Ability to obtain, analyse and present information
The Benefits:
- 25 days holiday
- Contributory pension scheme
- Share save Scheme
- Life assurance
- Cycle to work scheme
- Free flu vouchers
- Various health & wellbeing initiatives including complimentary occupational health on-site physiotherapy and counselling services
- Employee Assistance Programme with 24/7 confidential telephone helpline support
- Staff discount on all Genuit Group products
- Free on-site parking
- Company Sick Pay