Marketing Manager
Cantello Tayler Recruitment are recruiting for a Marketing Manager to join their client who is based in Staines, Surrey. This role is hybrid.
All-encompassing marketing role, working closely with the Head of Marketing and Communications Manager. Lead and deliver multi-channel marketing and communication campaigns which are engaging, educating, raising awareness and generating revenue in line with the business objectives for a product.
Marketing Manager duties include:
Support the Head of Marketing and Communications with delivery across all areas of Marketing for the product to contribute to ROI and meet business goals
Develop, manage and deliver strategic multi-channel marketing plans and activities for achieve business goals
Build, manage and strengthen the brand by interpreting brand guidelines to create engaging copy and give creative direction
Lead in-depth market research to review the competitor landscape and share insights including where our solution sits, features, pricing etc with the Marketing and Business Development teams on a regular basis
Stay up to date on market trends, consumer and product research and industry best practices as well as understanding consumer behaviours and attitudes and make recommendations
Manage and lead team to enable them to do their job effectively
Lead with the support the Head of Marketing and Communications with evaluation and analysis of marketing campaigns to understand ROI and apply to future campaigns
Proactively engage and liaise with the team and other relevant functions such as Business Development, Product and Support, Project Owners, Customer Services, IT and Operations and Finance to deliver projects successfully
Engage, educate and increase brand awareness within the business sectors working closely with Head of External Affairs and Stakeholder Engagement
Work with the Head of Marketing and Communications to gather information and ideas contributing to strategy and marketing planning
Support the Head of Marketing and Communications to manage and maintain external relationships with agency, suppliers etc to ensure all projects are delivered on time within budget
Support with maintaining a robust database of customer information to support with successful marketing campaigns
Appreciation of the importance of legal and regulatory frameworks
Marketing Manager required skills, knowledge, and experience:
Educated to degree level or recognised equivalent
- 8+ years in a marketing department and/or private medical sector experience
- A self-starter with strong written and verbal communication skills
Highly organised, good planning skills, high level of attention to detail and good copywriting skills
Hands-on, willingness to get involved in multiple tasks as required
Strong analytical, strategic thinking, administrative and organisation skills and great attention to detail
Good numeracy and project management skills
Able to work on own initiative and the ability to multi-task as well as ability to work under pressure and to tight deadlines in a fast-paced environment
Creative and innovative
Good team player and ability to work with senior stakeholders
Proficient in Microsoft Word, Excel PowerPoint and Outlook
A good knowledge and understanding of website content management systems
If this Marketing Manager role is of interest to you, please click apply now or contact Marie Spratley in our Egham office