We need everyone's positive energy and innovative thinking to lead the energy transition to net zero. That's why we welcome applications from all backgrounds and experiences and have a range of flexible working options to suit everyone!
Campaign & Journey Lead
Here's what you'll be doing
npower Business Solutions (nBS) is the E.ON UK Industrial and Commercial (I&C) pillar and a market leader in the B2B energy retail sector. I&C is a £7 billion revenue business serving c20,000 customers and approximately 200,000 meter points with a view to becoming the number one B2B energy supplier in the UK.
We have an exciting opportunity for a Campaign & Journey Lead to join our team. For this role, you will be responsible for developing competitive new digital campaigns and engaging customer journeys to drive sustained commercial opportunities for the business. The role holder will support the rest of the marketing team by selecting, creating, and activating multimedia content, delivering engaging and creative propositions, and promoting new digital channels. This role offers the hybrid working approach, where you will be working in the office (Solihull) approximately 1 day per week.
Key responsibilities
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Creating compelling new campaign ideas, informed by market and wider consumer trends, to engage business energy customers and third-party intermediaries.
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Providing sound commercial investment rationales based on expected results.
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Working closely with data and infrastructure teams to devise the smartest possible use of our technical resources: seeking potential new opportunities and looking at prospects in innovative ways.
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Engaging third-party service providers (such as telemarketing agencies) to best leverage their capabilities in support of our plans.
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Managing either in-house or agency-based creative development to produce clear and compelling marketing communications.
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Driving engagement with online customer services, including account portals and digital tools, including on / off boarding.
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Continually developing and maintaining robust reporting processes to measure the success of campaign and journey activity.
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Manage campaign automation, A/B testing and email optimisation to maximise customer engagement and overall campaign success rates.
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Undertaking robust tests to explore and benchmark approaches – considering aspects such as statistical significance in findings.
What we need from you
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Strong creative and copywriting skills.
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Experience within campaign asset creation and basic data management, through online marketing tools such as HubSpot or other systems.
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The ability to produce compelling and professional Microsoft PowerPoint presentations within brand parameters.
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An ability to unpack complexity and engage diverse audiences in solving problems.
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Resourcefulness and flexibility in managing resources in an innovative and fast-moving environment.
It would be great if you had
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Demonstrable experience within a marketing / marketing communications-based role.
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A track record of successful commercial delivery and sustained value creation.
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Marketing agency and client experience.
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Experience within the UK Energy industry.
Here’s what you need to know
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Our market-leading benefits package includes 26 days holiday + bank holidays, a generous pension scheme, life cover, bonus and the chance to choose from 20 flexible benefits with tax and/or NI savings. In fact, our benefits package recently won the Personnel Today Reward, Recognition and Benefits Award 2022! As the only energy company to feature in The Inclusive Top 50 UK Employers (our current ranking is 8th) we’ve proven that we’re committed to equal opportunities and actively promote a diverse and inclusive working environment, and fairness for everyone.
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We realise the best people bring their energy at different times, so we’re happy to talk flexible working and offer a range of flexible working options, including full time, part time and job share.
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As a Disability Confident Employer we interview every disabled applicant who meet the minimum criteria for the role.
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We’ve exciting opportunities for everyone to develop their talent at E.ON. Our open access, inclusive talent networks provide networking, learning and development for all, building your skills, qualifications, and capabilities throughout your career