Our client a global organisation specialising in financial software is now seeking a talented Senior Demand Generation Manager to manage marketing activities and programs for their UK operations. This is a 12 month contract based in central London, a hybrid role.
Duties:
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Design, own and report on a robust media testing plan across demand generation, with the goal of clearly showing impact of campaigns on business performance
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Plan integrated funnel, funnel demand generation campaigns through: Brand, Display, Video, Content, Whitepapers, Case Studies, Webinars, Events, High Quality Leads and Sales Enablement.
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Stay abreast of changes in the marketing environment and coordinate market research projects.
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Manage ongoing relationships with different marketing vendors.
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Working closely with creative and content teams.
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Ensures that project/department milestones/goals are met and adhering to approved budgets.
Skills:
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Solid experience in leading demand generation initiatives
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Experience across PPC, Social and Content Syndication - with a lead generation focus
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Ability to work closely with the broader Performance Marketing & Website teams to ensure demand generation best practices and data driven website touchpoints for lead generation are installed
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Experience with software tools such as Salesforce, Eloqua, tableau
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Prior experience working in the FinTech/B2B sector
Benefits
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Global company
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Excellent team support
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Free breakfast
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Possible extension