Business: emap
Brand: Drapers
Base Location: Croydon/Hybrid ( 3 days from home, 2 days in the office)
Employment Type: Full time, Permanent
Salary: £38,000 – £40,000 DOE + 20% Bonus
emap events marketing offers an incredibly fast paced and dynamic environment. Working on market leading awards and conferences within the Drapers portfolio, you will be responsible for driving volume and revenue growth as well as creating lead generation for sponsorship sales through multi-media direct marketing campaigns.
This is an exciting role is responsible for a portfolio of events covering our hugely successful and market-leading Drapers brands.
We have recently expanded the portfolio and the platforms we deliver them on, to include face-to-face awards, conferences, bespoke meetings, virtual events and hybrids and other brand extensions, including webinars, round tables and podcasts.
This is a fast-paced role and an ability to meet tight deadlines across brands, and with excellent attention to detail, is crucial for this rewarding and exciting role.
The successful candidate will work in a supportive and friendly environment.
Key responsibilities:
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Deliver world-class, brand enhancing, marketing communication campaigns that increase our event delegate numbers and revenue and enrich and develop client relationships.
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To plan and implement effective, targeted multi-media campaigns to generate awareness, interest, desire and action to the events in the portfolio
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To ensure all marketing activity and results are tracked and measured to allow dynamic investment based on analysis of current and past performance
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To manage and grow the database of contacts to support long-term audience engagement
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Create compelling, needs-based campaigns that articulate the value of our brands and the brand propositions at all times working within brand guidelines and with all key stakeholders
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Work within agreed customer metrics and KPI’s (opens, clicks, CPR, CPA etc.)
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Co-ordinate activity across multiple channels including email, web, print, events and social media to ensure consistency of message
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Develop customer data builds, usage and analytics to increase effective targeting, response/ conversion rates
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To measure and review performance within key ROI and KPI criteria to increase lead generation, conversion and retention rates
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To use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns
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Work with data and digital teams to use all tools, techniques and touch points to maximise sales effectiveness and create consistent campaign messages across all contact points
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Share all learnings and insights that drive performances
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Work as a team to deliver to group as well as individual targets and in line with agreed priorities
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Contribute to overall knowledge and expertise within the team to ensure growth targets are met and drive operational excellence
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Work within and keep up to date with all industry best practice and adhere to all legal and ethical guidelines as required by all EMAP/ TRG employees (DP and privacy, competition law, ASA, Trading standards etc.)
Skills and experience:
Proven track record in events marketing, campaign management and digital marketing
Hold a degree or equivalent marketing diploma
Good understanding of online audiences’ behaviour, needs and changing trends
Able to work to challenging targets within tight timeframes, prioritising and setting clear measurable and achievable goals
Proven experience of developing and managing strategic plans and budgets
Ability to spot opportunities and transform ideas into practical reality and review existing challenges and generate fresh solutions
Entrepreneurial spirit – Ready to work as part of the team and test and innovate to drive results
Core competencies:
Exceptional communication skills: able to develop and maintain excellent personal relationships with team members and external stakeholders
Excellent time management and organisational skills and a proven ability to prioritise, juggle multiple projects and to meet deadlines
A problem solver – curious in nature and able to independently offer solutions to problems
Numerate and analytical with a high attention to detail and able to spot trends and glean insights from raw data.
High level of copy writing and proofreading
A creative mind set – someone who can put forward innovative ideas and see them through
Target and results orientated with strong attention to detail
Enthusiastic and ambitious about a career in B2B events marketing
Good attention to detail
Confidence with IT, especially Microsoft Excel.
Must be highly competent with general computer use including Microsoft word, excel, PowerPoint and outlook
Experience using Adobe Analytics and social media channels for advertising
Experience using Adwords desirable
Experience updating websites and of SEO
Experience using ESPs and CRMs required
Personal Attributes:
Confident team player
Practical, resourceful and results orientated
Creative thinker with drive and commitment
Learning & Development:
At emap, we believe that employee learning and development are the key drivers of our success. To ensure continuous growth and meet the ever-changing demands of the workplace, we provide an environment that fosters continuous development for our employees.
Our employees are encouraged to identify their areas of personal and professional development aligned with our strategic areas, including management development, health, safety & wellbeing, sales, events management, marketing strategy, editorial, and information technology. We have a structured framework designed to help equip our employees with the necessary knowledge, skills, and behaviors to excel in their job roles, contributing to achieving our organizational objectives.
To support our employees’ career development, we have designed specialized programs, as well as other stand-alone role-specific and generic courses, under the emap academy.
This exciting position is a full-time hybrid role. 2 days in the office, 3 days from home. This could change over time depending on business needs.
Remote working or visa sponsorship are not available. emap does not offer visa sponsorship. Based on the UK employment law you need to have valid right to work in UK. Share code will be required during the interview process.
Benefits: emap is part of Metropolis Group. Together we are committed to providing a happy and healthy place to work, so we offer fantastic benefits and perks to our employees.
25 days of holiday per year (with the option to buy or sell)
Health plan
Life assurance
Cycle-to-work scheme
Discounted gym memberships
Retail discount vouchers
Rail season ticket loans
Private virtual GP access
Pension scheme
Income protection and more
Continuous learning & development opportunities
Seasonal flu jabs on site
One paid volunteer day per year
Summer and Winter parties
Work from home during August
In-house Excellence Awards and other innovation projects