Futures is working with a super-fast growing start-up business within the health and wellness channel. They have taken the market by storm and are trusted and used by 50+ pro sports teams, including Liverpool FC, Arsenal, Watford, and Leeds UTD. They also have strong listings with Sainsbury’s, Tesco, Amazon, Ocado, and Boots.
Their product range includes a comprehensive formulation suitable for vegan and organic products, as well as sustainable packaging.
Having recently secured a multi-million-pound investment, they are expanding within their commercial team and hiring for 5 roles within the business!
Head of Marketing
As Head of Marketing, you will oversee the full marketing function, managing a team of Marketing Executives, Trade Marketing Manager, Graphic Designer, and PR, as well as a dotted line report from the Ecommerce & Growth Manager.
You will set the brand strategy focusing on the ‘bigger picture’ – hitting goals across awareness, consideration, and conversion.
You will be part of the senior leadership team, working alongside the Head of Sales and MD/Founder to make integral decisions for the growth of the business.
Key Accountabilities & KPIs
- Have a deep understanding of retailers, channels, and consumers across the UK and Ireland to develop and execute a disruptive 360 marketing strategy that is consistent across all consumer touchpoints, with the core objective being to increase brand awareness, drive consideration, and ultimately brand love.
- Define, lead, and direct the team on the overall creative and design of the brand across earned, owned, and paid media.
- Ensure all marketing campaigns and activations are shared with the wider team so that they are living and breathing the brand.
- Review, report, and help set marketing KPIs and ROI on campaigns to take the learnings and strive for a cycle of continuous improvement based on the data.
- Have a strong understanding of the retail team needs and regularly work alongside the Head of Sales to deliver meaningful commercial trade activations and present brand plans at customer meetings.
- Build best-in-class partnerships with influencers and like-minded brands in the industry.
- Work very closely with the E-commerce Manager through a commercial lens to help deliver Amazon and DTC targets through UX/UI, SEO, PPC, content, and range improvements.
- Identify NPD and EPD opportunities and spearhead these projects from ideation through to best-in-class execution.
Skills & Qualifications
- 3-5 years FMCG experience (at least 2 years at an SME).
- Experience in trade marketing (including Grocery and High Street channels).
- Experience in brand building and brand activation.
- Experience in PR (either directly or through managing an external agency).
- Experience in omni-channel marketing (in-store and online).
- Experience in devising and implementing strategic plans with creative flair.
- Excellent leadership, team management, and communication skills.
- Experience of budget and P&L management.
- Ability to work under pressure, be highly organized, and prioritize ruthlessly.
- A strategic and creative thinker.
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