Digital Analytics & UX Specialist (GA4)
Location: Swindon (Hybrid, typically one day per week/fortnight in the office)
Salary: £32,500 - £33,800
Contract: Fixed Term until March 2029 Full Time (36 hours)
REED Marketing & Creative are partnering with a nationally recognised heritage organisation to recruit a Digital Analytics & UX Specialist for a major digital transformation programme.
This role is focused on using Google Analytics 4 (GA4) and other digital insight tools to understand website performance, analyse user behaviour, identify journey drop-offs and provide actionable recommendations that improve user experience and digital services.
Please Note: We are specifically seeking candidates with hands‑on experience using Google Analytics 4 (GA4) to analyse website performance, customer journeys and user behaviour.
The Role
Working within a specialist UX team alongside UX Designers and key stakeholders across the organisation, you will use digital analytics and user insights to support evidence‑based decision making and continuous improvement across a diverse digital estate.
Key Responsibilities
- Analyse website performance and user behaviour using GA4
- Identify customer journey issues, trends and drop‑off points
- Create dashboards, reports and visualisations for stakeholders
- Define and measure key digital performance metrics
- Translate data into clear recommendations and insights
- Support UX research activities including usability testing and user interviews
- Assist with website experimentation and A/B testing
- Work closely with UX, Development, Marketing and Communications teams
- Support colleagues in making effective use of analytics data
- Contribute to accessibility and digital experience improvements
Skills & Experience
Essential
- Strong hands‑on experience using Google Analytics 4 (GA4)
- Experience creating dashboards and stakeholder reports
- Ability to analyse user journeys and website performance data
- Strong analytical and problem‑solving skillsli>
- Experience communicating insights to technical and non‑technical audiences
- Experience working within multidisciplinary digital teams
Desirable
- Familiarity with Google Tag Manager
- UX research or usability testing experience
- Knowledge of digital accessibility and WCAG guidelines
- Experience with A/B testing or digital optimisationli>
- Experience supporting colleagues with analytics tools and reporting
Benefits
Benefits include: Competitive defined benefit pension scheme with substantial employer contributions, 28 days annual leave plus public holidays, corporate discount schemes, learning and development opportunities.
Closing date: 17th November 2026
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