Function: Media Buying │ Paid Social │ Lead Generation & Acquisition
Reports to: Head of Performance Marketing
Location: Hybrid – Leeds HQ or Manchester Office - 2 Days a Week.
Hours: Full-time, permanent
Compensation: £40,000 – £55,000 per year
Responsibility:
Delivering efficient, compliant and scalable claimant acquisition through paid social, owning day-to-day execution across Meta, TikTok, X, Snapchat, Spotify, YouTube and Reddit to hit CPL and CPA targets across multiple legal claims.
Background:
Cavis is a Meta-first performance marketing agency and part of the Legatus Group. We are a claimant acquisition agency, responsible for generating high-intent leads at scale. We operate in a regulated, performance-driven environment, using creative testing, data insights and channel expertise to deliver efficient CPL and CPA across multiple legal verticals.
Our marketing team of six is organised into pods. Each pod pairs a Creative Strategist, a Media Buyer and a design resource, and owns a set of clients and claims end to end. We're now building out our second pod, and this Media Buyer role completes it.
As we expand, we will support additional clients, new market verticals and broader consumer services. Paid social is at the core of how we grow. Each claim type brings its own audience behaviours and motivations, so you'll gain exposure to a wide range of audiences, legal contexts and performance dynamics, adapting targeting and messaging to resonate with each.
We move fast. As an example, we recently took a Manchester Airport Group claim from brief to live in under four hours on a Friday. If that sounds exciting rather than stressful, you'll fit right in.
Main Accountabilities:
- Execute paid media strategies across Meta, TikTok, X, Snapchat, Spotify, YouTube and Reddit to drive efficient CPL and CPA for legal claims campaigns.
- Manage £15,000 – £20,000+ in ad spend per day across a portfolio of 4–8 clients and claims, never more than eight, so each account gets the attention it needs.
- Audit and evaluate ad accounts, using performance data to build clear optimisation roadmaps.
- Work closely with your pod's Creative Strategist to shape paid social strategy aligned to the goals of each vertical.
- Look beyond the initial lead submission, using platform data, internal BI and disposition data to understand lead quality and inform daily optimisation decisions.
- Monitor and maintain ad account hygiene, naming conventions and structure.
- Ensure every change made in the ad account ties directly to objectives and KPIs.
- Report key insights, bottlenecks, risks and performance trends, producing clear weekly and monthly reporting with actionable recommendations.
- Ensure full compliance with legal and client advertising requirements, platform policies and internal standards.
- Communicate internally via Slack and Teams. This role is not client-facing: our implementation team sits between marketing and clients, so you can focus on performance.
Success in 6 Months:
- Delivered measurable CPL and CPA improvements across your core campaigns.
- Implemented structured testing with consistent, documented learnings.
- Built a strong working partnership with your Creative Strategist and the wider team.
- Clean, organised and well-structured ad accounts across your portfolio.
- Clear reporting that drives decision-making and scaling.
- Confident ownership of multiple claimant acquisition campaigns.
- Take complete ownership of your results, good and bad;
- Have a proactive, curious, problem-solving mentality and can work through issues independently;
- Are data-led and comfortable turning platform performance into action;
- Are highly organised, with exceptional attention to detail;
- Thrive in a fast-paced environment and can turn campaigns around quickly when needed;
- Can self-manage and prioritise across multiple clients and claims at once;
- Communicate clearly and concisely with your pod and the wider team.
We value attitude over years of experience. If you have the right mindset and a track record of results, we want to hear from you.
Experience & Skills:
- Experience running paid social campaigns at scale, ideally 2+ years, in lead generation, regulated sectors or high-volume direct response.
- A clear understanding of CPA-led lead generation and how it differs from e-commerce. Lead gen experience is preferred.
- Strong understanding of testing, scaling and optimisation approaches for performance-driven campaigns.
- Experience beyond Meta is a plus. Our current Media Buyer is Meta and LinkedIn focused, so hands-on TikTok, X or Snapchat experience would be particularly valuable.
- An understanding of tracking, conversion data and feedback loops. Familiarity with Conversions API (CAPI) is a plus, though not essential.
- Excellent written and verbal communication skills, with a clear, concise reporting style.
- (Nice to have) Experience in agency environments, financial services, claims, insurance or DTC performance marketing.
- (Nice to have) Experience working with higher-volume budgets or multi-vertical campaigns.
The Benefits of Working at Cavis:
- Competitive salary of £40,000 – £55,000 per year, plus a discretionary performance bonus.
- Hybrid working from our Leeds HQ, with flexibility for the right person and access to the Legatus Group office in Manchester.
- Your choice of MacBook or Windows laptop.
- Private Medical Insurance and a Medical Cashback Plan.
- Life Assurance, Income Protection Insurance and Critical Illness Cover.
- The chance to help build out a new pod and have real impact on how we grow, with exposure to a diverse portfolio of claims and channels.
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