Location: Neospace offices, Aberdeen, with occasional working from home.
Hours: Full-time.
Travel: Regular travel to local conferences and exhibitions, and occasionally elsewhere in the UK.
Reports to: Managing Director.
Manages: Our freelance team, currently a Marketing Executive (social media and email) and an SEO and website specialist.
What Can We Offer?
- 34 days holiday, including statutory holidays
- Flexible working, gym membership, and a desk in the fantastic Neospace offices
- Training in our products and services, so you can talk with confidence to engineers and safety leaders
- A 2027 marketing plan that is yours to run. Goals are agreed with the Managing Director. How we reach them is your call, and we expect you to tell us when we are wrong
The Role
You will run Salus marketing campaigns, working hand in hand with our sales team so every campaign leads to real conversations. This is a hands-on role: you will plan, write, brief and ship.
As the system beds in and the team grows, the role moves further into strategy: shaping the annual plan, the brand and where we spend.
Campaign Framework
From 2027 our campaigns run on one repeatable system, the ‘Forward Framework’. Around ten campaigns a year, each a five to six week push built around a publication: usually a whitepaper, sometimes a report, guide or dataset. Same timeline, same checklists, same handoffs, same measures, so nothing gets missed and each campaign improves on the last.
- Run every campaign from brief to launch to follow-up, and improve the system each time round
- Make sure each campaign carries all its parts: publication, articles, webinar, social, email, ads, newsletters and events
- Work with our engineers to turn their expertise into publications, webinars and events
- Lead our freelancers, and bring in others such as design, video or paid media where they make sense
- Agree target accounts, messages and goals with sales before each campaign, and work alongside them until it ends in measured results
Integrated Campaigns and Channels
- Run campaigns across LinkedIn, email, search, paid media, events and the web
- Own paid advertising on LinkedIn and Google, including always-on campaigns for our training courses
- Run our newsletters and email journeys in HubSpot and Mailchimp
- Improve the website journey: lead magnets, landing pages, demo and enquiry conversion
- Run our events and speaking programme, lined up with campaigns, with outreach before and follow-up after every event
- Get the best out of our engineers and the Managing Director as speakers, authors and faces of the brand
Strategy and Planning
- Own the 2027 marketing plan and budget, and shape the plans that follow
- Agree a scorecard with the Managing Director, and report weekly and monthly on demos, training enquiries, pipeline and spend
- Agree with sales what a good lead looks like and how leads are handed over
- Help make Salus bolder and braver, with one clear story across the website, campaigns and sales
- Say plainly when something is not working, and change it
Requirements
- At least five years in B2B marketing
- A track record of running integrated, multi-channel campaigns end to end, with numbers you can talk us through
- Experience briefing and managing freelancers or agencies
- Comfortable owning a budget and making decisions from data
- Clear written English, and the judgement to know when copy is good enough
Desirable (we do not expect all of them)
- Owning a marketing plan or strategy
- Hands-on paid media on LinkedIn or Google
- HubSpot or similar marketing automation tools
- Content-led marketing: whitepapers, webinars and newsletters
- Marketing in a technical, industrial, SaaS or professional services business
- Running events or exhibitions
- Line management
No process safety or engineering background needed.
The Company
Salus Technical was founded with one goal: to make sure everyone in the high-hazard industries gets home safely. We bring together software, AI, engineering and training, sold all over the world, and we aim to grow 10x in the next five years.
We have done a great deal our market has never heard about: new ways of running risk assessments, software built to be easy to use, training that looks nothing like anyone else's, and years of practical work with AI. Closing that gap is this job.
We are also changing how we speak. Salus is becoming bolder and braver: taking a clear position on industry practice and on where process safety is heading, and trying new things in public rather than quietly. We want to be the company that pushes process safety forward, and is known for it.
Who Are We Looking For?
- Someone who loves running campaigns and wants to grow into strategy
- Proactive: you spot what needs doing and do it before anyone asks
- Works well alongside sales and understands how marketing drives growth
- Curious about how technology and expertise keep people safe in high-hazard industries
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