Marketing Manager needed in Wakefield £17 per hr ref OR122241
Full time hours on a temporarybasis
Key Responsibilities
- Develop and deliver annual marketing strategies aligned to Procurement Services and wider organisational objectives.
- Lead the planning, execution and evaluation of integrated multi-channel marketing campaigns.
- Drive lead generation activities to increase customer acquisition and revenue opportunities.
- Act as the key marketing partner to Procurement category teams, supporting the delivery of business priorities.
- Oversee the creation of engaging content across websites, blogs, case studies, email marketing, social media and other digital channels.
- Manage the end-to-end delivery of email marketing campaigns, including segmentation, automation, reporting and optimisation.
- Analyse campaign performance, customer insights, market trends and competitor activity to inform future strategy.
- Identify innovative marketing approaches, technologies and best practices to improve effectiveness and customer engagement.
- Ensure a consistent customer experience across all touchpoints and communications.
- Build and maintain strong relationships with suppliers, partners, agencies and internal stakeholders.
- Support business development and sales teams through targeted marketing initiatives and lead nurturing activities.
- Produce regular reports on campaign effectiveness, ROI, lead generation and key marketing metrics.
Essential Employment is an Equal Opportunities Employer.
All our roles may be subject to pre-employment checks including references so please beprepared
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