Sector Marketing Manger
Wakefield
Contract
17 per hour
Our client is looking for an experienced Sector Marketing Manger
2 days from home - 3 days in office
Responsibilities
- Develop and implement annual marketing strategies aligned to organisational and sector objectives.
- Lead, plan, execute, and evaluate multi-channel marketing campaigns that attract new customers, increase engagement, and improve retention.
- Drive qualified website traffic and generate leads for the procurement team.
- Act as the marketing lead for Procurement Services, partnering with category leads to deliver agreed business priorities.
- Oversee the creation of compelling content across websites, blogs, publications, email campaigns, and digital channels.
- Manage the end-to-end delivery of email marketing campaigns, including planning, execution, reporting, and optimisation.
- Monitor customer behaviour, market trends, competitor activity, and campaign performance to inform marketing decisions.
- Identify and implement innovative marketing techniques, technologies, and continuous improvement initiatives.
- Build relationships with suppliers, partners, and agencies to maximise collaboration opportunities and commercial outcomes.
- Take ownership of customer touchpoints, communications, and marketing assets to ensure a consistent customer experience.
Planning and Organising
- Lead extensive marketing planning to support delivery of the organisational strategy.
- Hold full responsibility for marketing activity within the assigned sector, including forecasting, budgeting, campaign planning, timelines, and performance delivery.
- Coordinate cross-functional planning with procurement, sales, customer services, finance, operations, and other internal teams.
- Balance strategic priorities while responding effectively to ad hoc requests from senior stakeholders.
- Continuously analyse and monitor campaign performance, using data and insights to optimise results and achieve objectives.
Problem Solving and Decision Making
- Make strategic and operational decisions regarding the planning, implementation, and measurement of marketing activity.
- Ensure all marketing activity maintains the integrity of the YPO brand and delivers a positive customer experience.
- Influence senior stakeholders and sector leaders on marketing strategy, priorities, and delivery.
- Recommend and implement tactical and strategic improvements that support business growth and organisational objectives.
Stakeholder Management and Relationships
Colbern Limited along with our clients are an equal opportunities employer
#J-18808-Ljbffr