Lead Generator / Appointment Setter (B2B)
Location: Birmingham City Centre (Office Based, 5 Days Per Week)
Salary: Competitive Base Salary + Uncapped Commission (£20,000+ OTE Commission Potential)
Are you a confident communicator who thrives on opening doors, creating opportunities, and turning conversations into qualified business meetings?
A rapidly growing UK consultancy is looking for an ambitious Lead Generator / Appointment Setter to join its Birmingham city centre sales team.
This is a fully office-based role where you'll play a key part in driving new business opportunities with medium-sized and large UK companies.
This is a high-energy, target-driven position suited to someone who enjoys outbound prospecting, speaking with senior decision-makers, and building a strong pipeline of future opportunities.
The Opportunity
You'll be the first point of contact for prospective clients, engaging with business owners, directors, finance leaders and operational decision-makers across a range of industries including manufacturing, hospitality, leisure, retail and care.
Working closely with senior consultants and leadership, you'll be responsible for identifying opportunities, generating qualified appointments and helping build a valuable sales pipeline.
Key Responsibilities
- Conduct outbound B2B cold calling campaigns
- Identify and engage with key decision-makers
- Generate and qualify new business opportunities
- Book high-quality appointments for senior consultants
- Obtain relevant business information to support the sales process
- Build and maintain a healthy prospect pipeline
- Accurately record activity and outcomes within CRM systems
- Handle objections professionally and confidently
- Work collaboratively with management to refine messaging and targeting strategies
What We're Looking For
Essential:
- Previous experience in cold calling, telesales, lead generation or appointment setting
- Strong communication and relationship-building skills
- A resilient, self-motivated and target-driven mindset
- Confidence speaking with senior business stakeholders
- Ability to remain positive and productive when handling rejection
- Ability to commute to Birmingham city centre five days per week
Desirable:
- Experience booking B2B sales meetings
- Experience selling into commercial or corporate markets
- Exposure to competitive outbound sales environments
- Comfortable engaging with directors, business owners and finance professionals
What You'll Receive
- Competitive basic salary
- Uncapped commission structure with realistic earnings of £20,000+ in commission
- Full product and industry training
- Ongoing coaching and development from experienced sales leaders
- Clear progression opportunities into senior commercial and client-facing roles
- Opportunity to join a fast-growing, entrepreneurial business at an exciting stage of growth
Working Environment
This is a full-time, office-based position located in Birmingham City Centre. You'll be joining a supportive but performance-focused team where effort, resilience and results are recognised and rewarded. Weekly and monthly prize draws for PS5s, Fine Dining and Overseas Holidays.
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