About the role
In this role,you'llbe the voice of BT for our small and medium business customers-
buildinggenuine connections and providing solutions that make a real difference to their success. Every conversationmatters; whetheryou'reresponding to an inbound enquiry or reaching out as part of an outbound campaign,you'lltake the time to understand each customer's needs and challenges before recommending the right BT or EE Business products for them.
You'llcombine your natural communication skills with yourexistingsales experience to spot opportunities, tailor solutions, and deliver results that meet-
andoften exceed-your targets.Above all, you'llensure every interaction is a positive one, creating a customer experience that reflects BT's reputation for trust,expertiseand innovation.
You'lldeliver defined revenue, product volume and quality targets through the acquisition, up-sell
andretention of UK SME customers. Sales opportunities areinitiatedby either an inbound blend oroutbound callas part of a specific campaign andin accordance withbusiness requirements.
You will answer and respond to customer enquiries efficiently,effectivelyand appropriatelyin accordance withdefined processes and procedures.
TheEE Retention Advisorplays a key role inretainingand growing our small and medium business customers.
The role is a blend of inbound calls and/or outbound-focused, engaging existing customers to protect contracts, reduce churn, andidentifygrowth opportunities. The outbound team may also provideinbound support during peak demand, ensuring customers receivetimely,high-qualityservice.
This role requires strong customer conversations, commercial judgement, and flexibility to support business needs.
By delivering compliant,value-ledconversations and supporting key customer programmes, the role plays a direct part in strengtheninglong-termcustomer relationships while supporting wider transformation and efficiency goals.
What you will be doing
Support inbound call volumes during busy periods and make outbound dialler calls in quieter times.
Identifyupsell andcross-sellopportunities aligned to customer needsefficiently and professionally.
Take ownership of issues through to resolution, using correct processes.
Deliver a consistent customer experience across inbound and outbound activity.
Customer & Process Excellence
Maintain accurate customer records and contact details.
Follow all sales, compliance, and data protection requirements.
Use CRM and sales systems correctly at all times.
Escalate risks, complaints, or vulnerabilities appropriately.
Work closely with wider teams to resolve issues and improve outcomes.
Deliver against agreed performance measures, including quality, retention, and growth.
Actively engage in coaching, feedback, and development sessions.
Support a "one team" culture by sharing best practice and helping colleagues.
What you'll need to succeed
Essential Skills
Communication & Active Listening - Able to build rapport, ask effective questions and clearly explain information.Demonstrates the ability to understand customer needs before recommending solutions.
Resilience & Confidence in Challenging Conversations
Comfortable handling objections, customer concerns and difficult discussions.Remains professional and positive when working towards customer retention and business goals.
Customer Focus with Commercial Awareness
Balances customer needs with business outcomes.Identifies opportunities to add value for customers while achieving retention and growth objectives.
Desirable Skills
Attention to Detail - Accurately records information and follows processes, policies and compliance requirements.
Digital & System Skills - Comfortable learning and using multiple systems, CRM tools and digital applications.
Problem Solving & Ownership
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Takes responsibility for resolving customer issues and seeks appropriate support when required.
Adaptability & Flexibility - Can switch between inbound and outbound activities and respond positively to changing business needs.
Teamwork & Collaboration -Works effectively with colleagues, shares knowledge and contributes to a positive team culture.
Influencing & Negotiation Skills - Able to guide conversations, address concerns and help customers make informed decisions.
Benefits
Tailored benefits make a real difference. That's why we offer a comprehensive range to support your growth, wellbeing, and everyday life. You can design the package to suit you and your lifestyle. Your core benefits include:
- Access to an online private GP 24/7 for you and your immediate family
- Market-leading paid carers leave with up to 2 weeks off
- Equalizedmaternity, paternity, and adoption leave - 18weeks'full pay and 8weeks'half pay
- Discounted EE and BT products, including mobile and broadband
- Market leading Pension scheme - 5% from you and 10% from us
- Holiday purchase scheme
You can select additional benefits, including healthcare, dental, gym memberships and more when you're ready.