Senior Performance Marketing Executive
Bolton (hybrid, 2 days in office)
£35k
The role
Our client is an international ecommerce retailer looking to hire a brand new Senior Performance Marketing Executive to take ownership of their paid social channels. You'll drive high-quality traffic, conversions and revenue, mainly in the UK but also supporting growth in international markets in a long established, well known Retail brand.
You'll run Paid Social day to day and work with the Head of Digital & Ecommerce to manage the external Google Ads and Affiliate agencies. You'll work alongside an in-house creative team, and you'll have real autonomy without being micromanaged!
What you'll do
- Own paid social end to end (Meta, TikTok, Pinterest) to drive DTC acquisition
- Act as the main contact and commercial driver for the Google Ads (PPC, PMax, Shopping) and Affiliate agencies, holding them to KPIs and ROI targets
- Brief, test and iterate ad creative with the in-house team, based on the data
- Report on daily and weekly performance (ROAS, CPA, CTR) using GA4 and platform dashboards
- Support localisation and execution across international storefronts
- Track daily and weekly spend against budget and efficiency targets
What you'll bring
- 2+ years in performance marketing or paid media, ideally in ecommerce or consumer goods (DTC)
- Hands-on Meta Ads Manager experience, with a track record of scaling budgets profitably
- Experience managing Google Ads and Affiliate partners to hit targets
- Strong analytical skills, confident in GA4 and spreadsheets (Triple Whale is desirable)
- Solid understanding of the ecommerce funnel, CRO and attribution
- Organised, proactive and comfortable working at pace with end-to-end ownership
- International marketing or localised ad compliance experience is an advantage
#J-18808-Ljbffr